Vice President of Growth Marketing

Etna Interactive • San Luis Obispo, WA

4d • Remote

About The Position

Etna Interactive, a remote-first digital marketing agency, is seeking a Vice President of Growth Marketing (VPGM) to lead performance strategy, drive measurable client outcomes, and elevate how the agency delivers growth. This is a senior leadership role for an individual who excels at the intersection of strategy, performance, and team leadership. The VPGM will oversee Paid Media, Marketing Operations, and Strategy, ensuring alignment, accountability, and results across the full marketing funnel. The ideal candidate can define strategy and drive execution, with a deep focus on measurable impact. Candidates must reside in California, Colorado, Arizona, Georgia, Michigan, or Washington. Etna Interactive has been helping clinical and aesthetic practices, hospitals, insurance companies, and medical device manufacturers educate and attract new patients since 2002. The firm is known for its work in the medical marketing industry.

Requirements

• BA/BS in Marketing, Business, or related field, or equivalent experience with 10+ years actively working in and contributing to digital marketing
• 5+ years of leadership experience within a digital marketing agency, with a hands-on approach to guiding teams and outcomes
• Deep, first-hand expertise across digital marketing channels with a proven track record of personally driving performance and ROI
• Demonstrated ability to develop, execute, and scale data-driven marketing campaigns, staying closely involved in both strategy and execution
• Strong, working knowledge of websites, social media, and full-funnel digital marketing, with experience applying these in real-world scenarios
• Ability to analyze data directly, generate insights, and translate findings into clear, actionable strategies that drive results
• Effective leader and communicator who actively collaborates across teams and contributes to decision-making, not just direction-setting
• Proven problem-solver who identifies issues early and takes an active role in implementing practical, effective solutions
• Highly organized and detail-oriented, with the ability to manage multiple priorities while staying engaged in the work
• Curious, adaptable, and collaborative, with a positive attitude and a continuous improvement mindset grounded in doing, not just directing
• Complete a verbal assessment to demonstrate deep first-person experience in forensic SEO, answer engine optimization, advanced campaign tracking principles, and paid search and social campaign optimization

Nice To Haves

• Excellent organization and communication skills
• Kind personality, and the ability to fit in with our team

Responsibilities

• Drive overall growth strategy and client outcomes by owning portfolio performance and ensuring campaigns consistently deliver measurable business results and exceed KPIs
• Lead performance optimization across all marketing channels, ensuring efficient execution, continuous improvement, and high-quality delivery aligned to client goals
• Build, lead, and develop high-performing teams by mentoring Directors and fostering a culture of accountability, collaboration, and continuous improvement
• Oversee integrated, full-funnel marketing strategies that align acquisition, conversion, and retention to maximize revenue growth
• Ensure strong marketing operations performance, driving efficiency, scalability, and effective execution across all client programs
• Guide the evolution of agency products and operational protocols, adapting to new technologies and advancing performance marketing capabilities
• Drive client retention and account growth by partnering with Client Services to strengthen relationships and expand lifetime value
• Contribute to revenue growth and forecasting by aligning performance outcomes with business targets and identifying expansion opportunities
• Establish and lead data and analytics frameworks, including clear metrics, reporting, and dashboards to enable informed decision-making
• Maintain deep industry and channel expertise to ensure strategies remain competitive, innovative, and aligned with market trends

Benefits

• Flexible and remote work culture that supports work / life balance
• Progressive paid time off system where taking vacations and time off is encouraged
• 100% employer-sponsored medical coverage for you
• A 401(K) plan with an employer matching component
• Personal development and training opportunities
• Home office set-up stipend
• Employer-sponsored life insurance & long-term disability insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 11-50 employees