Vice President of DTC Sales (Hybrid)
About The Position
Connect America and its family of brands have been dedicated to helping aging individuals and at-risk populations live safely and independently for over 40 years. As a leading independent provider of connected care in North America, we offer innovative technologies that connect healthcare providers, individuals, and their care partners. Our user-friendly solutions enhance quality of life, enable earlier interventions, reduce hospitalizations, and provide peace of mind to millions annually. We are committed to enabling independence and redefining the global home healthcare market. Connect America has been recognized as a Best Place to Work and has received awards for its customer service. We foster an ethical, respectful, and collaborative environment where team members work together to develop customer solutions. If you are a dedicated, compassionate team player, join an organization that makes a positive impact. Our headquarters are located in Bala Cynwyd, PA, near Philadelphia. Learn more at www.connectamerica.com.
Requirements
- 10+ years of progressive experience leading a sales organization as a senior leader
- Experience in subscription or DTC businesses
- Track record of improving conversion, productivity, and customer outcomes simultaneously
- Demonstrated success leading phone-based contact center sales (inbound and outbound)
- Strong command of metrics-based management and performance coaching
- Experience owning forecasts, staffing models, and revenue delivery at scale
- Proven ability to lead cross-functional initiatives
- Familiarity with modern contact center platforms and CRMs
Responsibilities
- Lead Inbound & Outbound Sales Execution: Own weekly and monthly performance targets across inbound and outbound sales channels. Manage daily operating cadence including huddles, performance reviews, and issue escalation. Align staffing, scheduling, and capacity models to demand and conversion opportunities. Establish clear expectations for schedule adherence, readiness time, dialing activity, and sales quality.
- Build a Scalable Performance and Coaching System: Implement structured coaching using call reviews, QA standards, and script adherence. Develop frontline sales managers and team leads to drive consistent execution. Partner with Training and Quality teams on onboarding, certification, and continuous improvement. Raise the performance floor while scaling best practices from top performers.
- Optimize Lead, Dialer, and Channel Strategy: Own outbound strategy including lead segmentation, prioritization, and pacing. Partner with Operations and Technology on dialer configuration and call routing strategy. Improve contact and connect rates through experimentation and data-driven tuning. Collaborate with Marketing on campaign performance, messaging, and routing logic.
- Drive Lifecycle Selling and Revenue Expansion: Improve post-sale engagement strategy to generate additional sales opportunities. Support upsell, bundle, and add-on offerings without increasing early cancellations. Ensure sales motions align with customer experience and long-term retention goals. Partner on operational testing and continuous improvement of outreach timing and approach.
- Forecasting, Planning, and Cross-Functional Leadership: Own sales forecasting, pipeline visibility, and variance analysis. Build workforce and capacity plans aligned to growth targets. Work cross-functionally to improve data visibility, sales tooling, and CRM hygiene. Act as the senior sales leader for DTC contact center operations in executive forums.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
