Vice President of Digital Marketing

Stanley Martin • Reston, VA

2d • Hybrid

About The Position

The Vice President of Digital Marketing will be responsible for setting the digital marketing and sales & marketing technology strategy including digital advertising, email marketing, social media, search engine optimization, website content, customer acquisition, performance data/analytics, and the sales & marketing technology stack including Salesforce. This person will report to the Senior Vice President of Marketing and be part of the sales and marketing leadership team lending expertise and counsel.

Requirements

• BS degree in marketing, analytics, information technology and/or a related field
• 20+ years of digital experience rooted in digital marketing
• 10+ in leading a digital marketing team in a corporate and/or agency setting
• Must understand the full digital marketing mix and be able to communicate technical aspects of a campaign in an easily digestible manner
• Experience with website analytics tools
• Experience with Salesforce and marketing automation platforms (Salesforce Marketing Cloud, Pardot, etc.)
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in digital marketing
• Excellent communicator in both verbal and written formats to compellingly and effectively influence cross-functional teams and senior leaders
• The ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture
• Approach every day and opportunity with innovation and an open mind
• Attention to detail
• Solution oriented
• Strong analytical skills
• Positive attitude
• Strong communication skills (written and verbal)
• Intellectual curiosity

Nice To Haves

• MBA/Masters degree a plus
• Digital advertising agency experience a plus

Responsibilities

• Lead and manage the digital marketing and marketing technology teams to develop innovative digital solutions for the organization.
• Lead, manage and advance digital marketing strategies and practices to promote our product online, enhance our overall online presence and drive qualified leads to our website
• Lead, manage and advance our marketing technology infrastructure optimizing existing platforms, identifying, and implementing new marketing technology platforms, and driving maximum utilization of our Salesforce products.
• Lead the process in developing the journey for the digital homebuyer process ensuring an enhanced and consistent experience for customer growth and enhanced homebuyer engagement
• Set a multi-year strategy to grow sales and homebuyer engagement digitally
• Communicate and inform key stakeholders on digital strategies effectiveness and practices that attract, engage, and convert new homebuyers inclusive of senior leadership, division leadership, sales leadership and marketing operations
• Develop digital marketing plans, media plans, and website improvement plans to enhance the online customer journey and experience
• Develop and lead the SEO projection roadmap, identifying key areas of growth and partnership with cross functional teams to drive prioritization and execution
• Manage digital marketing vendor relationships
• Own reporting and data analysis for digital marketing initiatives to measure impact, ROI and website metric trends
• Determine benchmarks and annual KPIs to measure marketing effectiveness and identify areas to optimize marketing spend and efforts
• Work in partnership with IT to evolve StanleyMartin.com to provide superior user experience that maximizes homebuyer interactions and optimizes SEO
• Stay on top of trends in digital marketing and the homebuilding market to best influence how our digital marketing plays a role in our overall success
• Grow, develop and manage a high-performing team of Digital Marketing professionals
• Ensure a high level of internal client satisfaction with a focus on responsiveness, resolution of problem situations, and successful completion of deliverables
• Consistently explore new opportunities for innovation and testing via new vendors and platforms, and proactively deliver recommendations with a goal of reaching and exceeding the KPIs set
• Direct the implementation of the strategy, content and ongoing maintenance of digital platforms (websites, social media, email, digital advertising, SEO and SEM) with the marketing team
• Manage the digital marketing budget and annual spend

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 1-10 employees