Vice President of Digital Marketing

Cadillac Formula 1® Team•Fishers, IN

10h

About The Position

The Cadillac Formula 1® Team is what happens when history, purpose and daring talent come together. Backed by TWG Global and GM, our team is uniquely positioned to disrupt Formula 1®, bringing a fresh perspective and an unrelenting drive for success. We have the energy of a start-up, with the ideas and originality of a business that always wants to lead, never wants to follow. We’re building everything from the ground up, from a high-performance car to an inclusive, values-driven culture. We show bold ambition. We combine leadership in innovation with excellence in execution. We are one team. We have the freedom to think differently, the opportunity to shape process and practice, an ego-free environment where people thrive on being challenged by those around them. A historic name behind us. Career-defining moments ahead. A New Chapter Begins. Fueled by bold ambition Play your part in getting us on the grid. Closing Date: 24th April 2026 As the VP of Digital Marketing, you will lead a high-performing team in creating world-class digital experiences for fans, sponsors, and partners. You will set the strategic direction for all digital initiatives, combining creativity, analytics, and performance marketing to deliver measurable growth.

Requirements

Proven experience in senior digital marketing roles, driving fan acquisition, running social accounts, building fan bases, preferably within sports, entertainment, or high-performance industries
Exceptional leadership and team management skills
Strong understanding of global social media platforms, digital analytics, content marketing and paid media
Creativity combined with a data-driven mindset
Excellent communication and stakeholder management abilities
Experience managing high-profile campaigns and delivering results under tight deadlines

Nice To Haves

Passion for motorsport and an understanding of the Formula 1® ecosystem is highly desirable

Responsibilities

Develop and execute the team’s global digital marketing strategy across social media, content, SEO/SEM, email and emerging platforms
Lead a multidisciplinary team of digital marketers, content creators, designers and analysts working closely with our Creative team
Oversee the production of engaging, high-quality digital content aligned with brand values and sporting objectives driving both digital and social marketing forward, building and growing our fanbase.
Drive fan engagement and commercial growth through innovative digital campaigns
Collaborate closely with commercial, PR, and technical teams to integrate digital strategies into broader team objectives
Analyze performance metrics, optimize campaigns and report on ROI to senior stakeholders.
Stay ahead of industry trends, digital technologies and competitive strategies to maintain our leading edge