Vice President, Digital Marketing

burfordcap • New York, NY

2d • $160,000 - $175,000

About The Position

Burford Capital is seeking a Vice President of Digital Marketing to lead the firm’s digital marketing efforts across channels and the digital customer journey.
This role is responsible for developing and executing integrated digital marketing programs that enhance market visibility, deepen audience engagement and support lead generation and conversion in complex, long-cycle B2B markets. The position oversees digital channels including paid and social media, website experience and marketing automation activation, ensuring that Burford’s digital presence operates as a cohesive and high-performing growth engine.
This is a hands-on leadership role for a commercially minded digital marketer who can translate strategic priorities into effective digital execution, optimize performance over time and bring best-practice thinking to website experience and customer journey design.

Requirements

• ~10–15 years of digital marketing experience in complex B2B environments, ideally within long-cycle, relationship-driven markets
• Strong hands-on experience across digital channels, integrated campaign execution and marketing automation platforms such as Marketo
• Proven experience developing and executing digital programs that support engagement, conversion and measurable business impact
• Deep understanding of website strategy, customer journey design and conversion optimization
• Ability to translate business priorities into effective digital marketing strategies and execution plans
• Strong commercial mindset with a focus on performance, outcomes and continuous improvement
• Experience interpreting performance data and driving optimization across channels and campaigns
• Comfortable operating in a lean, fast-paced environment with agency support and evolving operational infrastructure
• Experience working effectively in a global, matrixed organization and collaborating across functions

Responsibilities

• Develop and execute digital marketing strategies aligned with regional and practice growth priorities
• Translate strategic objectives into channel plans across paid, organic and owned platforms
• Identify opportunities to improve digital performance, visibility and engagement across priority audiences
• Own the strategic direction and continuous optimization of Burford’s website as a core marketing and conversion platform
• Lead the design and evolution of end-to-end digital customer journeys from initial engagement through conversion and nurture
• Provide subject matter expertise and best-practice guidance on website structure, user experience and conversion pathways in partnership with the CMO and Regional Marketing Strategy leads
• Drive conversion rate optimization initiatives including landing page strategy, user flows and testing programs
• Design and execute digital components of integrated marketing campaigns
• Translate regional and corporate campaign objectives into coordinated digital programs across paid media, web, email and social media
• Establish scalable campaign frameworks, testing cadences and optimization routines
• Ensure consistent, high-quality execution and performance across digital programs
• Own Marketo as a campaign activation platform, defining requirements and overseeing execution delivered through internal and external marketing operations resources
• Develop and manage campaign workflows, segmentation and nurture programs to support marketing initiatives
• Partner with marketing operations support on lead lifecycle alignment and scoring frameworks
• Oversee agency execution for email marketing programs, ensuring quality, consistency and alignment with campaign objectives
• Develop and manage paid media and social media strategies in partnership with Regional Marketing Strategy leads and CMO
• Optimize channel mix, audience targeting and media investment to improve performance and efficiency
• Monitor channel-level performance and drive continuous optimization across platforms
• Own digital marketing performance across channels and campaigns, including defining KPIs, interpreting results and identifying optimization opportunities
• Translate performance data into actionable insights that improve campaign effectiveness, audience engagement and conversion outcomes
• Partner with marketing operations resources to deliver reporting and dashboards, ensuring clear visibility into performance
• Continuously refine measurement approaches based on results and evolving business priorities
• Serve as the primary digital partner to Regional Marketing Strategy leads, enabling effective activation of regional priorities
• Partner with Strategic Intelligence to ensure digital targeting reflects market and client insights
• Collaborate with Content and Communications to amplify thought leadership and brand authority across digital channels
• Operate within a clearly defined model where marketing operations support owns systems, data infrastructure and reporting delivery
• Manage and mentor a small digital team
• Oversee external agencies and specialists to ensure high-quality execution and performance
• Maintain a hands-on approach to campaign delivery, optimization and performance tracking

Benefits

• Burford also pays a discretionary annual bonus and provides welcome Restricted Stock Units to all full-time employees.
• Burford provides competitive health care benefits and a 401k matching program.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 11-50 employees