Vice President, Marketing

MannKind Corporation•Burlington, MA

About The Position

MannKind Corporation (Nasdaq: MNKD) is a biopharmaceutical company dedicated to transforming chronic disease care through innovative, patient-centric solutions. With a focus on cardiometabolic and orphan lung diseases, we develop and commercialize treatments that address serious unmet medical needs, including diabetes, pulmonary hypertension, pulmonary fibrosis, nontuberculous mycobacterial (NTM) lung disease, and fluid overload associated with heart failure and chronic kidney disease. At MannKind, our employees are our greatest asset. We foster a close-knit, collaborative culture where every team member plays a vital role in our mission. We are proud to champion a rich blend of backgrounds, perspectives, and working styles as we work together to improve health outcomes and change lives. Position Overview: The Vice President, Marketing will serve as the leader of the Marketing Department. This individual will be responsible for developing and executing the marketing strategy for FUROSCIX and other MannKind Corporation products. They will be responsible for strategic planning and launch readiness, in partnership with market access, sales, medical affairs, finance and field operations. This person will develop annual strategic and operating plans including financial forecasts, analytics, and budget management. The role reports to the Senior Vice President, Commercial.

Requirements

Bachelor’s required; MBA preferred
15+ years of relevant industry experience in the biotech/pharma industry. 7+ years of product management / marketing experience with 4+ years of leadership / people management experience
Proven expertise and successful track record with product launches and effective sales training execution
Must be knowledgeable in forecasting, pricing, and analytics to oversee the development of modeling and dashboards for the commercial organization
Proven expertise in brand management
Strong experience in creating, developing, and leading a team of brand managers and analysts
Demonstrated success developing and executing successful multi-channel marketing campaigns with defined performance metrics leading to awareness, conversion, and lead generation
Demonstrated success developing and executing primary market research for business development and brand evolution
Demonstrated knowledge of the legal and regulatory environment in pharma promotion and ability to implement into brand planning with proven experience of the pharmaceutical legal, regulatory and medical review processes

Nice To Haves

Successful management of multiple products preferred

Responsibilities

Manages very complex department(s) and/or programs to meet corporate goals. Influences and executes companywide goals
Creates and maintains department budgets. Increase input into company strategy and direction
Provides leadership and strategic direction in the development of product marketing capabilities
Leads development and execution of the Launch Plan with contingency planning for a virtual first launch. Acts as a key member of the cross-functional launch team driving a successful product introduction
Leads the creation and implementation of the marketing / brand strategy for flagship product FUROSCIX and future products. Leads development and execution of personal and non-personal branded and disease state tactics. Leads development of a compelling digital strategy which supports HCP and patient adoption
Leads development of differentiated product positioning, integrated messaging and innovative branded campaigns
Oversees market research and medical education efforts. Analyzes market research and other sources of customer insight to refine marketing strategies and tactics. Refines customer segmentation and targeting. Develops deep insights into the behavioral and emotional drivers of the product's stakeholders (patients, caregivers and HCPs) and translates these insights into the marketing tactics
Ensures effective Agency of Record management. Ensures alignment with groups of vendors to support key initiatives
Identifies barriers to product adoption for each stakeholder group and develops appropriate strategies and tactics to address/minimize
Cross-functional collaboration with colleagues in sales, training, market access, medical, regulatory and supply chain to ensure successful launch
Develops and maintains business relationships with key national thought leaders
Monitors and controls expenses to budget by making trade-off decisions to adjust ongoing project investments based on commercial value
Attracts, hires, coaches and develops key talent to build a high-performing marketing organization
Aligns with sales leadership on field directives, national meetings, and training
Leads all aspects of strategic market development for new products including market assessments, commercial input into study design, target product profiles, target pricing and reimbursement assessment, revenue forecasting, patient segmentation, etc.