Vice President, Marketing

TEDCO•Columbia, MD

About The Position

The Maryland Technology Development Corporation (TEDCO) was established by the Maryland General Assembly in 1998 to provide funding, resources, and connections to early-stage technology and life sciences to help them grow and thrive in Maryland. Position Summary The Vice President, Marketing is responsible for the overall strategic direction, leadership, execution, and management of TEDCO’s marketing, brand, communications, and market development strategies designed to broaden awareness of TEDCO and its various programs, strengthen stakeholder engagement, and expand TEDCO’s reach across Maryland’s innovation ecosystem. This executive will position TEDCO and its offerings within a complex landscape of technology, entrepreneurship, investment, and public-private collaboration by translating mission, programs, and innovation priorities into clear market strategies that drive participation, visibility, and long-term growth. The VP will lead integrated go-to-market strategies, strategic partnerships, thought leadership, and data-driven marketing initiatives that support TEDCO’s mission and enterprise goals.

Requirements

Master’s degree in business, or related discipline preferred
Minimum of 10–15 years of progressive leadership experience in marketing, growth strategy, market development, communications, or related executive roles
Demonstrated success in driving revenue-aligned growth, customer acquisition, engagement, and brand positioning initiatives
Proven experience in developing and executing go-to-market strategies and building strategic partnerships across public and private sector stakeholders
Strong experience leading market-facing initiatives in complex, mission-driven, innovation-focused, or ecosystem-based organizations
Experience overseeing major events, strategic convenings, sponsorships, or commercialization efforts preferred
Strong analytical, planning, and performance management skills
Experience using CRM systems, data, and performance metrics to drive decision-making and organizational effectiveness
Demonstrated leadership skills, including the ability to influence, lead, negotiate, and delegate
Demonstrated ability to build, develop, and foster relationships internally and externally
Excellent verbal and written communication skills
Exceptional presentation skills
Team-oriented and open to collaborative decision-making
Ability to handle multiple, sometimes competing priorities effectively
Strategic, creative thinker with the ability to maintain composure and professionalism under pressure
Demonstrated competency in working with diverse cultures and audiences, and in developing messaging that resonates with broad groups while being sensitive to cultural differences and sensitivities

Responsibilities

Strategic Marketing & Growth Leadership Lead TEDCO’s enterprise-wide marketing strategy, building brand awareness and strengthening market positioning for TEDCO and its various programs
Develop and execute integrated go-to-market strategies aligned with TEDCO’s mission, organizational priorities, and ecosystem growth goals
Translate complex technology, innovation, and economic development initiatives into clear, compelling messaging and market-facing strategies
Identify opportunities to expand TEDCO’s visibility, stakeholder engagement, and program participation across key audiences
Brand, Communications & Thought Leadership Lead brand strategy, messaging, and communications efforts that enhance TEDCO’s reputation and presence among entrepreneurs, investors, corporate partners, public agencies, and other stakeholders
Oversee integrated communications across digital, media, events, content, and stakeholder engagement channels
Elevate TEDCO’s thought leadership through strategic storytelling, executive visibility, and coordinated campaigns that highlight impact, innovation, and ecosystem value
Ensure messaging is consistent, audience-centered, and aligned with TEDCO’s strategic priorities
Revenue & Market Development Alignment Partner with executive leadership and finance to align marketing strategy with growth objectives, program performance, and revenue-related goals
Support revenue-generating initiatives through customer acquisition, stakeholder engagement, program commercialization, sponsorship strategy, and market expansion efforts
Help shape pricing, value proposition, and market segmentation strategies to enhance program uptake, participation, and long-term sustainability
Use data and market insight to identify emerging opportunities, strengthen value delivery, and improve performance
Strategic Partnerships, Ecosystem Engagement & Events Build and manage high-impact partnerships with corporations, government agencies, universities, investors, and ecosystem stakeholders to expand TEDCO’s reach and influence
Develop strategic alliances and collaborative initiatives that support TEDCO’s role as a leader within Maryland’s innovation ecosystem
Represent TEDCO externally as a key voice within technology, entrepreneurship, and economic development communities
Lead the strategy, execution, and growth of TEDCO’s annual Expo event, including positioning, programming, sponsorship development, stakeholder engagement, and overall event performance
Leverage major events and convenings to strengthen TEDCO’s brand, deepen relationships, generate engagement, and showcase innovation across the ecosystem
Data-Driven Marketing & Performance Management Establish and monitor KPIs and performance metrics across marketing, communications, events, stakeholder engagement, and related growth initiatives
Leverage CRM systems, analytics, and reporting tools to inform decision-making, improve campaign effectiveness, and enhance forecasting and performance visibility
Provide data, insights, dashboards, and presentations in preparation for executive leadership discussions and Board of Directors meetings
Assess performance trends and recommend strategic adjustments to improve reach, engagement, market penetration, and organizational impact
Leadership & Team Development Lead, develop, and mentor a high-performing marketing and communications team
Provide general work direction to team members, establish SMART goals, conduct regular feedback sessions, and complete the mid-year and annual performance appraisal process
Foster a culture of accountability, collaboration, innovation, and continuous improvement
Support cross-functional alignment with program, operations, finance, and executive leadership teams to ensure coordinated execution of enterprise priorities
Directly, or through team members, participate in the onboarding of new TEDCO staff as appropriate
Executive Leadership Contribute to enterprise strategy, planning, and decision-making in support of TEDCO’s mission and long-term growth
Facilitate meetings with 1TEDCO to familiarize staff with marketing initiatives, gather insights, and strengthen internal alignment
Support Board engagement through strategic updates, presentations, and reporting
Travel domestically, as required