Vice President of Demand Generation

Zonar

1d•Remote

About The Position

We are looking for a strategic, data-driven VP of Demand Generation to lead our growth engine and drive measurable pipeline and revenue impact. This is a senior leadership role for a marketer who is obsessed with understanding buyers, passionate about delivering exceptional customer experiences, and relentless in optimizing performance across every stage of the funnel. You will own the full demand generation function, from brand awareness to pipeline acceleration, including: digital marketing, marketing operations, paid media, ABM, and our web presence. You will serve as a true partner to sales, aligning closely on targets, account strategies, and what it takes to win.

Requirements

10+ years of B2B marketing experience, with at least 4 years in a senior demand generation or growth leadership role
Proven track record building and scaling demand gen programs that drive measurable pipeline and revenue
Deep hands-on experience across digital channels: paid search, paid social, SEO, and email
Experience building or scaling an ABM function, including technology selection and program execution
Strong background in marketing operations, with direct ownership of HubSpot and Salesforce CRM
Demonstrated success optimizing lead-to-close conversion rates across the full revenue funnel
Experience with sales enablement platforms such as Seismic
Familiarity with intent data and account intelligence platforms (6sense, Demandbase, ZoomInfo, or equivalent)
Experience owning website strategy and CRO programs
Customer-first mindset — Deep empathy for buyers; translates customer insights into compelling programs and messaging
Analytical rigor — Highly metrics-driven with the ability to build frameworks, interpret data, and make evidence-based decisions across the full funnel
Tech stack fluency — Comfortable evaluating, implementing, and optimizing a modern marketing and revenue tech stack
Strategic thinking — Develops a long-term vision while executing with precision at the tactical level
Sales partnership — Proven ability to build trust-based, collaborative relationships with sales and GTM leadership
Team builder — Hires, develops, and retains high-performing marketing talent
Executive communicator — Presents strategies, results, and recommendations with clarity and confidence
Intellectually curious about buyers, the market, and the competitive landscape
Obsessed with understanding the buyer journey and removing friction from the path to purchase
Energized by building in a fast-paced, ambiguous environment
Data-driven but creative — great marketing requires both science and art

Responsibilities

Demand Generation Strategy Develop and execute a comprehensive demand generation strategy aligned to company revenue goals and sales targets. Build integrated, multi-channel programs that span the full buyer journey, awareness through decision. Deeply understand the ICP and translate buyer insights into highly relevant, personalized campaigns that speak to real pain points and motivations.
Account-Based Marketing (ABM) Build and scale the ABM function from the ground up, defining target account lists in close partnership with sales. Develop one-to-one, one-to-few, and one-to-many ABM plays across digital, content, events, and direct channels. Implement and manage ABM platforms (6sense, Demandbase, or equivalent) to orchestrate personalized experiences for high-value accounts, and measure effectiveness through account engagement, pipeline influence, and closed-won attribution.
Digital Marketing Oversee all digital channels including paid search (SEM), paid social, display, SEO, email, and content syndication. Drive continuous optimization of paid programs to improve ROAS, CPL, and pipeline contribution. Partner with content and creative teams to develop compelling assets that resonate with target buyers, and stay ahead of trends in digital advertising and audience targeting.
Website & Digital Experience Own the company website as a primary demand generation asset driving traffic, conversion, and pipeline. Lead CRO initiatives to improve visitor-to-lead and lead-to-opportunity rates. Partner with product marketing and design on messaging clarity, brand consistency, and buyer-centric UX. Own SEO strategy and execution to drive organic growth and increase share of voice.
Marketing Operations & Systems Lead marketing operations including full ownership of the marketing and revenue tech stack. Build and maintain scalable lead management processes — scoring, routing, nurturing, and SLA compliance — ensuring seamless handoffs between marketing and sales at every stage. Ensure data integrity, segmentation accuracy, and CRM hygiene. Drive operational excellence through process documentation, automation, and cross-functional alignment.
Lead-to-Close Conversion Optimization Own the full funnel from first touch to closed-won, with relentless focus on identifying and eliminating conversion bottlenecks at every stage. Partner with sales and revenue operations to map the complete buyer journey, define stage-entry and exit criteria, and ensure marketing programs are accelerating movement through the funnel — not just generating top-of-funnel volume. Analyze lead-to-SQL, SQL-to-opportunity, and opportunity-to-close conversion rates on an ongoing basis. Develop targeted nurture programs, re-engagement campaigns, and sales-aligned plays to improve conversion at each stage. Use attribution modeling to understand which channels, content, and touchpoints are driving the highest-quality pipeline and prioritize investment accordingly.
Metrics, Reporting & Funnel Optimization Define and own the marketing KPI framework, from top-of-funnel awareness metrics to pipeline and revenue contribution. Build dashboards and reporting cadences that provide full visibility into program performance, funnel health, and ROI — including channel-level attribution, campaign ROI, lead velocity, and lead-to-close conversion rates by segment, channel, and campaign. Bring a rigorous hypothesis-driven approach to optimization across every channel. Report regularly to the executive team on performance, trends, and strategic recommendations.
Sales Partnership Serve as a trusted strategic partner to sales leadership, aligning on ICP, target accounts, pipeline goals, and go-to-market strategy. Establish joint planning and review cadences to share insights, align priorities, and address gaps. Leverage Seismic or equivalent to ensure sellers have the right content and battlecards at the right moment in the sales cycle. Build a culture of shared accountability between marketing and sales around pipeline and revenue outcomes.