Director of Demand Generation

Procurify

1d • Remote

About The Position

Director of Demand Generation Procurify is the AI-powered procurement and AP automation platform for the mid-market. We make it easy for organizations to take control of spend and save money. We’re looking for a talented and team-driven Director of Demand Generation to join us on our journey. Role Summary The Director of Demand Generation at Procurify owns the MAL demand strategy and sourced -pipeline across segments, with accountability for MAL, SAL, SQL, and revenue performance. This role sets the vision and direction for integrated demand programs, translating company revenue targets into scalable, data-driven growth strategies that drive predictable pipeline and accelerate conversion across the funnel. As a key member of the marketing leadership team, the Director partners closely with Sales, RevOps, Product Marketing, and Digital to align demand investment with business priorities. This leader builds and develops a high-performing demand generation team, evolves the demand playbook, drives experimentation and innovation (including AI-enabled personalization and automation), and delivers executive-level visibility into pipeline health and performance. A strategic revenue marketer who operates at both the marketing leadership and operator levels—setting vision, influencing cross-functional stakeholders, and ensuring disciplined execution that drives measurable business impact. Why Procurify We’re building a product that matters. Procurify is redefining how organizations manage spend - transforming a historically manual, reactive process into a strategic advantage. Today, hundreds of companies trust us to manage billions in spend, and we’re just getting started. With fresh investment, a strong product foundation, and big ambitions in AI and payments, we’re entering our next phase of growth. That means a real opportunity to shape what we build, how we scale, and the impact we have on our customers. The best part? The team. We’re a group of builders who move fast, think big, and show up for each other. No egos, no passengers — just people who want to do great work and win together. If you’re looking for a place where you can make a real impact alongside a team that raises the bar, you’ll fit right in.

Requirements

• 8-10 years of B2B SaaS demand generation or integrated marketing experience
• Thrives in a high-accountability, results-driven environment — bringing the urgency, resilience, and focus to perform alongside a team that works hard, wins together, and shares in the results
• Proven success driving pipeline outcomes in a mid-market motion
• Proven track record building ABM programs from the ground up, including ICP definition, account tiering, and personalized multi-channel plays across awareness through pipeline
• Experience identifying high-friction, time-intensive demand tasks and designing AI workflows that reduce cycle time while improving consistency and output quality
• Ability to operate strategically while remaining hands-on in a scaling environment
• Experience managing a growing team covering events, social and email marketing
• Strong analytical and operational rigor; comfort with reporting, forecasting, and experimentation
• Deep experience partnering with Sales and RevOps to improve scoring, routing, attribution, and funnel performance
• Maintains a professional and current LinkedIn profile, ensuring it is updated upon joining Procurify to reflect their new role and maintain a consistent company presence.

Responsibilities

• Demand Strategy & Execution Own the annual and quarterly demand generation strategy, including program mix, segmentation, budget allocation, forecasting, targets, and expected pipeline impact across segments
• Translate company revenue goals into integrated, multi-channel demand programs that drive predictable MALs, SALs, SQLs, and MAL-sourced pipeline
• Establish and evolve the demand generation playbook, incorporating buyer insights, competitive dynamics, and emerging best practices
• Drive MAL-to-SAL and SAL-to-SQL conversion improvements through segmentation, lifecycle strategy, and close partnership with Sales
• Lead quarterly and annual planning for demand investment, ensuring alignment to business priorities and growth objectives
• Champion disciplined experimentation (offers, messaging, channels, audiences, landing pages), scaling winning programs and sunsetting underperforming initiatives
• Events, Social & Lifecycle Ownership Oversee the integrated events and field marketing strategy, including tradeshows, conferences, webinars, and in-person activations, ensuring strong pipeline impact and ROI
• Guide social media strategy to align with campaign priorities, audience engagement, and demand objectives
• Own lifecycle and email marketing strategy, driving personalization, nurture, reactivation, and conversion optimization across the buyer journey
• Implement advanced segmentation and automation strategies to increase efficiency and performance
• Team Leadership & Management Lead, coach & develop the Events & Social Manager, your primary direct report. The role currently manages one direct report currently, with the opportunity to grow the team as business needs arise.
• Manage team priorities to maximize efficiency, output, and strategic impact
• Set clear performance expectations, KPIs, and development plans for team member(s)
• Foster a culture of accountability, experimentation, operational excellence, and cross-functional collaboration
• Cross-Functional & Sales Partnership Serve as the primary marketing partner to Sales and Partner leadership on pipeline targets, lead quality, target accounts, and integrated GTM plays
• Drive joint demand programs with the Partner team to increase sourced and influenced pipeline
• Establish strong feedback loops with SDRs, AEs, and Partner Managers to continuously improve lead quality, follow-up, and conversion
• Identify funnel bottlenecks across MAL → SAL → SQL and design solutions to improve velocity and performance
• Partner with RevOps and IT to implement intelligent automation, scoring enhancements, and advanced attribution to scale personalization and optimize revenue impact
• RevOps, Reporting & Optimization Be a key partner of RevOps for improving lead scoring, routing, attribution models, dashboards, and data quality
• Partner with Director of Performance to report and analyze performance, delivering executive-level insights, forecasts, and action plans
• Manage MAL and tier 2 budget pacing and vendors with a strong ROI mindset

Benefits

• Flexible working: We’re a remote-first organization with flexible working hours. Work anywhere from within Canada!
• Responsible time off : We offer a flexible approach to time off; we trust our team to take the time they need to rest and recharge while staying accountable to their commitments.
• Extended health benefits: We prioritize our team’s health and well-being. We offer a competitive health, vision, and dental package along with an Employee Assistance Program (EAP), and a health and wellness spending account.
• Community initiatives: We have a strong commitment to giving back to our communities, including regular volunteer days, our Donate Your Day program, and education lunch and learns.
• Stock options : Everyone has a chance to own a part of Procurify with our competitive stock program.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 11-50 employees