Director of Demand Generation

Typeform

3d•$205,000 - $255,000•Remote

About The Position

Typeform is evolving from a primarily inbound-led growth model to a more balanced motion that includes sales-led and outbound growth. We’re looking for a Director of Demand Generation to architect and lead the marketing engine that fuels this shift. This role sits at the intersection of performance marketing, sales enablement, and pipeline generation. You’ll be responsible for designing and running the marketing systems that generate high-quality pipeline and accelerate deals — from paid acquisition and events to the early foundations of account-based marketing. You’ll lead a small team, partner closely with Sales, RevOps, Product Marketing, and Web, and act as the primary advocate for the sales funnel inside marketing. If you enjoy building new growth engines, testing new acquisition channels, and connecting marketing investment directly to revenue outcomes, this role offers a high-impact opportunity to shape how Typeform grows upmarket.

Requirements

Proven experience leading performance or growth marketing teams
Experience supporting sales-led or enterprise go-to-market motions
Strong track record building pipeline generation strategies
Experience managing cross-functional marketing programs
Experience implementing or operating Account-Based Marketing programs
Experience designing and scaling event-based lead generation
Strong understanding of marketing funnel optimization
Experienced people leader who builds strong, accountable teams
Comfortable building processes, measurement frameworks, and new operating models
Excellent communicator across marketing, sales, and executive stakeholders
Builder mindset — able to create structure in ambiguous environments

Responsibilities

Build the Sales-Led Marketing Engine:
Design and lead the marketing roadmap that supports our emerging sales-led and outbound growth motion.
Develop the strategy that connects paid media, events, and ABM to pipeline generation
Partner with Sales and RevOps to define and optimize the marketing-to-sales funnel
Ensure marketing initiatives translate directly into qualified pipeline and deal velocity
Lead Performance Marketing
Oversee our existing paid media team while expanding performance marketing capabilities beyond inbound.
Manage and develop the paid media function
Optimize Search, Social, and Programmatic campaigns
Improve acquisition efficiency and ROI across channels
Launch and Scale Event-Based Lead Generation
Build a repeatable event-to-pipeline engine.
Design and test a portfolio of lead generation events
Establish measurement frameworks for event ROI
Work with Sales and Field teams to convert event engagement into pipeline
Build the Foundation for Account-Based Marketing (ABM)
Develop the early infrastructure for targeted enterprise acquisition.
Stand up ABM tools and processes
Use paid media to warm target accounts and support outbound sales efforts
Align marketing programs with enterprise sales priorities
Orchestrate the Marketing Funnel
Act as the operational hub connecting marketing teams to pipeline generation.
Collaborate with Web, Product Marketing, and Creative teams to optimize conversion
Ensure sales has the assets and enablement needed to convert leads
Define clear MQL criteria and handoff processes with Sales