Head of Demand Generation

Hippocratic AI • Palo Alto, CA

6d • Onsite

About The Position

Reporting to the CMO, the Head of Demand Generation leader will own the number: marketing-sourced pipeline across all segments. Health Systems, Payors, Pharma + MedTech, Co-Pilot, and Government. This is the engine role. If pipeline is the lifeblood of a commercial organization, you are the heart.
You will build the demand gen function from near-scratch. HubSpot is in place with a consultant managing it, but the strategy, measurement framework, campaign architecture, and ABM programs need to be designed and executed by you. You will partner with segment PMMs to translate positioning into pipeline-generating campaigns. You will partner with the Event Marketing leader on pipeline attribution from events. You will coordinate with the Marketing Ops Lead on agentic tooling, budget, and campaign operations.
This is a builder role. You will not inherit a team, a playbook, or a mature tech stack. You will create all three. The pace is intense. The standards are the highest. And the opportunity is extraordinary: you will prove that a demand gen function powered by AI augmentation can generate pipeline at multiples of what traditional teams produce.
This team is built on an agentic-first operating model. We invest in AI infrastructure, tooling, and workflows that let each team member produce output that would traditionally require a much larger team. Our CMO runs his workflow through AI-augmented tools integrated with Slack, Jira, Google Drive, and
Gmail. Our marketing ops lead is building agentic tooling that automates production work. Agentic capability is a primary filter for this role.
We are looking for someone who builds end-to-end AI-augmented demand gen workflows: AI-driven campaign optimization and A/B testing, automated lead scoring models, personalized nurture sequences generated at scale,
and reporting dashboards that update themselves. You should already be working this way. Our interview process includes a practical project that tests this directly.

Requirements

• 8-12+ years in B2B demand generation, with at least 3 years at a Series A/B company that scaled 3-5x during their tenure.
• Has personally built a demand gen function that generated $50M+ in pipeline annually.
• Deep HubSpot expertise (or comparable MAP like Marketo/Pardot with ability to ramp fast on HubSpot).
• ABM practitioner: has run successful ABM programs targeting enterprise healthcare or similarly complex B2B buyers.
• Expert-level fluency with AI tools for demand gen workflows. Must show examples: AI-driven campaign optimization, lead scoring models, content personalization at scale, automated reporting. Our interview process includes a practical project that tests this directly.
• Metrics-obsessed: speaks fluently about MQL-to-SAL conversion, pipeline velocity, campaign ROI, attribution models.
• Experience at a company during a significant growth phase where you built (not inherited) the demand gen engine.
• A bachelor’s degree plus an MBA or advanced degree is required.

Nice To Haves

• Healthcare B2B demand gen experience.
• Experience with long sales cycles (6-18 months) and multi-stakeholder buying committees.
• Familiarity with healthcare conferences (HIMSS, HLTH, ViVE, JP Morgan Healthcare).
• Background at a Series A-D enterprise SaaS company that scaled from early-stage to growth-stage.

Responsibilities

• Own the Pipeline Number: Marketing-sourced pipeline across all segments. You carry the number. You report it weekly. You are accountable for it quarterly.
• Build the Demand Gen Tech Stack: Optimize HubSpot (MAP already in place), build the measurement framework, design attribution models, and establish pipeline velocity reporting.
• Design and Execute ABM Programs: Build account-based marketing programs for top target accounts across all segments. Partner with segment PMMs for account-specific messaging and content.
• Drive Pipeline Quality with Sales: Partner with sales leadership on shared pipeline quality metrics: SAL to-close conversion, pipeline-to-revenue attribution, and closed-won analysis. Establish a joint pipeline review cadence with the Chief Commercial Officer. Ensure marketing-sourced pipeline converts at rates that justify investment, not just volume.
• Execute Multi-Channel Campaigns: Email, paid media, content syndication, webinars, account-based advertising. Optimize channel mix based on pipeline contribution data.
• Partner with Segment PMMs: Translate segment-specific positioning into pipeline-generating campaigns. Align on target account lists, messaging, and content needs for each vertical.
• Coordinate with Marketing Ops: Work with Rob (Marketing Ops Lead) on agentic tooling, budget management, campaign operations, and reporting infrastructure.
• Build Lead Scoring and Routing: Design the MQL-to-SAL handoff process, lead scoring models, and routing rules that maximize conversion rates.
• Own Paid and Organic Growth: Coordinate with the pending media agency on digital advertising, website optimization, GEO+SEO, and content distribution.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level