Director of Demand Generation

ApartmentIQ • Madison, WI

2d • Remote

About The Position

We’re a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. Our focus is on our category-leading AI and data SaaS products with triple-digit growth rates.
We’re a fully remote team of 100+ spread across the U.S. from coast to coast. We operate on a strict no aholes policy and are proud to have built a community of highly performant people that take our work seriously, but not ourselves. And, we're looking for exceptional people to help further accelerate our growth.
While we’ve raised $30MM+ to date from some of the world’s best investors, we’re profitable with a strong balance sheet and an indefinite runway. We pride ourselves on achieving rapid growth without having to incinerate capital.
About Our Products
ApartmentIQ is the all-in-one data platform powering smarter decisions across multifamily—covering 40M units with daily property and market intelligence used for surveys, research, and revenue management. We're trusted by 65% of the NMHC Top 50. Our sister company, MavenAI, delivers AI-powered marketing automation built by industry experts and integrated directly with property management systems, serving over 2M units.
The Role
As the Director of Demand Generation, you’ll architect a modern demand engine that scales with us as we grow and compete head-on with the biggest names across our ApartmentIQ product suite. Working closely with Marketing Ops, Sales, Product Marketing, and Field teams, you'll launch high-impact initiatives including digital, content, events, direct mail, and outbound tactics that drive expansion into new verticals, convert high-value accounts, and deliver measurable revenue impact. If you're looking to own a key lever of growth and help define what great GTM looks like in our category, we’d love to meet you.

Requirements

• 5+ years of experience in B2B marketing, with a focus on demand generation and customer acquisition.
• Experience in a high-growth startup or technology company is strongly preferred.
• Solid expertise in 2+ growth channels or surface areas (e.g., outbound, ABM, paid, SEO, lifecycle, partnerships)
• Systems-oriented, execution-biased, and comfortable making high-conviction decisions with imperfect data.
• Deep understanding of marketing automation platforms, CRM systems, and other marketing technologies (Hubspot, Salesforce, SEPs, AI GTM, etc.)
• Excellent collaborator with a history of aligning tightly with Sales, SDR, and Marketing leadership

Responsibilities

• Architect Multi-Channel Growth: Build demand gen and ABM programs that drive pipeline across key segments and buying committees.
• Targeting & Playbooks: Lead cross-functional planning to define ICPs, target account lists, and full-funnel campaign plays.
• Innovation: Continually test new channels and audiences to identify growth opportunities and increase efficiency.
• Conversion Optimization: Partner with Web and Product Marketing to optimize the website, CTAs, and campaign messaging for maximum resonance.
• Rapid Iteration: Run fast experimentation cycles on creative and tactics based on data and sales feedback.
• Pipeline Ownership: Own ROI and velocity reporting, delivering actionable insights to executive stakeholders.
• Infrastructure & Ops: Collaborate with Marketing & RevOps to manage attribution, lead scoring, and tracking systems.
• Budget & Strategy: Manage spend and forecasting, sharing performance learnings to refine the broader GTM strategy.

Benefits

• Remote-First: We offer the freedom to work from home across most of the U.S. You’ll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together.
• Competitive Compensation: We believe in hiring the best and paying accordingly. You’ll receive a competitive salary that reflects your impact and expertise.
• Paid Time Off: Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family’s biggest milestones.
• Your Health Matters: Stay healthy with high-quality Medical, Dental, and Vision insurance plans for you and your family.
• Peace of Mind (On Us): We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance.
• Protection for Your Whole Crew: Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too.
• Invest in Your Future: Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed