Director of Demand Generation

STARLIMS Corporation

About The Position

As our Director of Demand Gen, you own the marketing strategy, execution and results for the STARLIMS portfolio of companies. This is a high-accountability, high-ownership role for a marketer who thrives on building and running the full demand engine across a portfolio of B2B SaaS products. You have full control over pipeline generation, and will set the tone for growth each month, quarter and year. You will report directly to the Global VP of Sales & Marketing and collaborate closely with our Sr. Director of Product Marketing. You will build strategy, deploy budget, and iterate relentlessly to drive qualified lead volume that fuels our sales pipeline. More specifically, you will own paid marketing, organic marketing, SEO, events, and lifecycle marketing—and be expected to build a team and infrastructure capable of delivering consistent, measurable pipeline contribution across STARLIMS, Labstep, and any businesses we acquire in the years ahead. This is not a role for someone who waits for direction. We’re looking for a builder: someone who moves fast, forms hypotheses, tests rapidly, and scales what works.

Requirements

You are based in the US
You have 10+ years of B2B marketing experience, with at least 3 years leading performance marketing or demand gen teams
You have deep expertise across performance marketing, CRO, SEO, content, events, CRO and lifecycle marketing
You feel at home in the data, leading with numbers and anchoring decisions in analysis
Strong interpersonal skills, including experience interacting across GTM and executive teams
You’ve worked on small, fast-moving teams and are comfortable with a high rate of change
You are a self-starter with a strong bias for action - you identify opportunities, build solutions and move quickly without being told what to do
You are a structured thinker, able to break down a business into discrete funnels, and identify areas of improvement or opportunity
Proficiency with CRM tools, including but not limited to Salesforce and Hubspot
Proficiency using AI tools to build, capture, and scale demand
4-year Bachelor’s degree or equivalent practical experience

Responsibilities

Design, lead, and drive sophisticated demand generation strategies for multiple products across global regions, driving pipeline for both large enterprise customers and high-velocity small-businesses.
Implement repeatable, scalable playbooks that drive predictable new and expansion pipeline across regions and product lines.
Own the development, optimization and reporting across various demand gen funnels, ensuring clear definitions, SLAs, and handoffs with Sales.
Champion marketing operations excellence by partnering closely with the marketing operations, including lead scoring, routing, data hygiene, attribution, and marketing automation workflows.
Set and manage our marketing budget, ensuring we drive strong ROAS on our highest performing campaigns
Work closely with PMM to build and deliver ICP-centric messaging to our key target audiences