Vice President of Communications

Dorsia•Miami, NY

15h•Onsite

About The Position

Dorsia is seeking a Vice President of Communications to lead its brand presence across press, social media, influencer marketing, and partnerships. This senior leadership role reports directly to the CEO and is responsible for guiding strategy, managing a team of three (social, consumer communications, product strategy), and overseeing the external PR agency. The ideal candidate will shape a consistent and compelling brand voice, leveraging AI for efficiency while maintaining a discerning human touch. This role is crucial for Dorsia's growth phase, focusing on how the company communicates its innovative approach to hospitality-tech and exclusive experiences.

Requirements

Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Business, or a related field.
8+ years of experience in Communications or Public Relations.
At least 2 years in a senior leadership role.
Proven experience building and scaling a communications function within a high-growth consumer brand, preferably in luxury, hospitality, or culture-adjacent industries.
Deep Tier-1 press relationships across lifestyle, business, and hospitality verticals.
Track record of proactive media placements.
Experience developing communications plans for high-stakes moments (funding, launches, partnerships, executive hires).
Credibility with industry trade press and ability to position a brand as a collaborator.
History of building influencer programs with defined criteria and strong earned impressions.
Demonstrated AI fluency, including building and deploying agents for monitoring, production, and workflow automation.
Strong taste, restraint, and judgment aligned with luxury brand messaging.

Nice To Haves

MBA is a plus.
Experience in the hospitality or luxury sectors.

Responsibilities

Establish a proactive press strategy to maintain Dorsia's visibility in key publications.
Define and protect Dorsia's narrative during significant moments like launches, funding announcements, and crisis situations.
Cultivate and manage relationships with media across lifestyle, business, tech, and hospitality sectors, including trade press.
Oversee all external and internal communications, including press releases, talking points, and market-specific playbooks.
Utilize AI agents for automated press tracking, competitive monitoring, and social listening.
Own social media strategy across all Dorsia channels, defining voice, cadence, and content priorities.
Partner with editorial and creative teams to produce engaging content, using AI for production acceleration and human judgment for elevation.
Develop a curated influencer program aligned with Dorsia's brand values and aesthetic, focusing on quality over quantity.
Structure long-term influencer relationships beyond one-off activations.
Build a measurable framework linking social media performance to brand health and member acquisition.
Identify and secure brand partnership opportunities that expand Dorsia's reach while preserving brand integrity.
Collaborate with Business Development and Marketplace teams to ensure partnership viability.
Structure co-marketing activations, editorial integrations, and experiential events with partner brands.
Manage partner relationships from initial pitch through execution and wrap-up.
Define the consumer communications strategy across the entire member lifecycle.
Establish voice standards and messaging hierarchy for all member touchpoints.
Implement AI-powered personalization in member communications.
Leverage member sentiment and behavioral signals to inform brand positioning evolution.
Build a member advocacy program to encourage organic storytelling.
Lead and develop the communications team (social, consumer communications, product strategy).
Manage the external PR agency, including scope, quality, and in-house vs. agency work allocation.
Identify high-friction tasks and implement AI agent-assisted workflows to reduce agency dependency.
Set the standard for AI fluency within the team.