Vice President of Brand Marketing

Essense of Australia, Inc.•Lenexa, KS

About The Position

The Vice President of Brand Marketing is a storyteller, brand builder, and strategic leader responsible for shaping how Essense of Australia's brands speak and appear globally. This role will translate brand positioning, audience insights, and business priorities into integrated strategies that build awareness, deepen connection, and drive conversion. The VP will also oversee organizational and executive communications, serving as a trusted advisor to senior leaders and helping to position the organization and its leadership as thought-leaders. This position requires close collaboration with company owners and leaders to ensure seamless integration of voice, visual identity, and brand experience. Additionally, the VP will lead and develop the global Communications and Social teams, fostering a culture of curiosity, creativity, and continuous learning.

Requirements

Bachelor’s degree in Marketing, Communications, or related field required.
12+ years of progressive experience in brand marketing, communications, or social media leadership, including agency and client-side experience.
5+ years managing Director-level or senior leaders, with a proven record of developing people managers.
Experience leading or partnering with international/global teams; comfort managing across time zones and cultural contexts.
Experience partnering directly with C-suite or executive leadership on brand strategy.
Exceptional judgment on brand voice, tone, and message across highly varied audiences, channels, and markets.
Proven ability to unify communications, social, and PR into one cohesive team and global brand narrative across wholesale and retail.
Strong organizational design instincts – comfortable making and defending structural/reporting decisions, including across international lines.
Cultural fluency and sensitivity when leading a global team; awareness of market-specific nuances.
Strategic and analytical: comfortable moving between big-picture brand vision and campaign-level performance data.
High emotional intelligence; skilled at coaching senior leaders remotely and in person.
Polished executive presence; able to represent the brand and the function at the leadership table.
High ethical standards; extreme discretion required given exposure to confidential and reputation-sensitive information.

Nice To Haves

Experience in a consumer-facing brand, retail, fashion, or luxury environment strongly preferred.
Flexibility to complete responsibilities when needed outside of standard work hours.

Responsibilities

Own and evolve the company's global brand voice, tone, and communication guidelines across corporate, wholesale, and retail (B-to-B and B-to-C), ensuring consistency worldwide while allowing for market-specific nuance.
Lead global communications and public relations strategy — including for wholesale initiatives, key selling events, and the True Society collective — translating business objectives into an integrated brand marketing roadmap spanning PR, internal communications, and social.
Provide executive oversight of public and media outreach, approving high-visibility external communications across U.S. and European markets.
Partner directly with the CCO on global brand positioning and major announcements serving as a trusted advisor to senior leadership.
Own the overarching social strategy for wholesale and retail, translating brand positioning and audience insights into channel-native programs that drive awareness, consideration, and conversion with brides-to-be.
Lead global teams in adapting social strategies for local markets while maintaining brand voice consistency, and drive the best practices and standards needed to scale the global social function.
Partner with the visual brand identity team to ensure voice and visual expression stay aligned worldwide.
Identify and translate emerging cultural trends into brand-relevant opportunities.
Lead and develop the global Communications and Social teams — coaching Directors and Managers on their individual growth and goals, and fostering a culture of curiosity, ideation, and continuous learning.
Partner and collaborate cross-functionally with leaders across the business to bring wholesale and retail brand storytelling to life.
Represent brand marketing in company-wide strategic planning and budget discussions.