Vice President of Brand Marketing

RYOBI•Anderson, SC

2d•Onsite

About The Position

TTI Consumer Power Tools, Inc., has an opening in its Anderson, SC office for a Vice President, Brand Marketing. We are seeking a strategic and results-driven leader. This executive will drive compelling product and brand stories, digital-first marketing, data-driven growth strategies, and team development to accelerate brand awareness and equity, customer engagement, and revenue. About TTI Consumer Power Tools, Inc TTI Consumer Power Tools, Inc. is a subsidiary of Techtronic Industries (TTI) and a world leader in the design, manufacturing, and marketing of power tools, outdoor power equipment, and floor care products. Our portfolio includes industry-leading brands such as RYOBI® and RIDGID® , with RYOBI recognized as the #1 consumer power tools and outdoor products brand in the world. These brands are sold exclusively at The Home Depot. Headquartered in the Upstate of South Carolina, we are driven by a relentless focus on innovation, operational excellence, and consumer-driven insights. This role will be instrumental in shaping and executing the brand strategy for RYOBI and RIDGID across the Americas , ensuring continued market leadership and long-term brand equity growth. This leader will also lead and champion a global approach to brand marketing for our industry leading RYOBI brand, driving best practices and consistency across the globe. This role offers a unique opportunity to shape the future of two of the most recognized brands in the industry, driving category leadership through digital innovation, consumer insight, and world-class marketing execution.

Requirements

12+ years of progressive marketing leadership experience, including executive-level roles
Proven success in digital transformation, performance marketing, and brand building
Strong analytical mindset with experience leveraging data to drive strategy and growth
Demonstrated ability to lead, coach, and develop high-performing marketing teams

Nice To Haves

Background in power tools, consumer durables, industrial, or related industries preferred

Responsibilities

Define and execute a comprehensive brand strategy aligned to business growth objectives
Lead and scale digital marketing and advertising across paid media, e-commerce, CRM, and performance channels
Drive data-led decision-making, including KPI development, marketing analytics, and ROI optimization
Oversee go-to-market strategies, product marketing & positioning, and integrated campaign execution
Build and develop a high-performing marketing organization, with a focus on leadership and talent development
Partner cross-functionally with Creative Marketing, Product & Channel Marketing, Sales, and Finance to align marketing with business outcomes
Champion a consumer-centric approach across all marketing initiatives
Other duties as assigned