Vice President - Natural Key Accounts

Better Being Co. • Colorado Springs, IL

6d • $175,000 - $200,000 • Onsite

About The Position

This role is responsible for leading the company’s sales efforts at key national natural retail accounts, with primary ownership of Whole Foods and Sprouts, driving revenue growth, profitability, and market share for the portfolio. The company, Better Being Co., empowers and inspires individuals to feel better and live healthier lives by providing trustworthy, pure, and innovative natural wellness solutions. They offer a challenging work environment with supportive team members and are an award-winning company making a positive impact in the healthcare industry.

Requirements

• 7+ years of experience in natural channel sales, including direct ownership of national retail accounts; experience managing Whole Foods and/or Sprouts strongly preferred.
• Bachelor's degree from a four-year college or university preferred with sales experience.
• Experience within the vitamins, supplements, or health and wellness category strongly preferred.
• Proven track record of driving growth within the natural channel.
• Strong analytical skills with the ability to interpret syndicated data (SPINS, IRI, Nielsen).
• Ability to build relationships, influence stakeholders, and lead customer discussions at a senior level.
• Ability to calculate figures and amounts such as discounts, profit margins, commissions, and percentages.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Strong analytical skills are a must.

Nice To Haves

• Experience managing Whole Foods and/or Sprouts strongly preferred.
• Experience within the vitamins, supplements, or health and wellness category strongly preferred.

Responsibilities

• Own and manage headquarters-level relationships with Whole Foods and Sprouts, serving as the primary point of contact.
• Develop and execute strategic customer business plans to deliver revenue growth, profitability, and increased market share.
• Drive base business growth through improved velocity, expanded distribution, and new item placement.
• Plan and execute promotional strategies aligned with account objectives and company goals.
• Lead joint business planning meetings and ongoing account discussions.
• Develop and manage trade funding, ensuring alignment with budget and profitability targets.
• Provide input on pricing strategy by retailer and channel.
• Utilize data and analytics (SPINS, IRI, Nielsen) to inform decisions and identify growth opportunities.
• Collaborate cross-functionally to support execution across supply chain, finance, marketing, and operations.
• Partner with customers on new product initiatives and innovation opportunities.
• Manage deduction resolution and payment issues in coordination with internal teams.
• May lead and develop a small team (1–2 direct reports), depending on experience.
• Requires travel as needed to best support accounts’ needs.
• Support of and involvement in company, department, and/or safety policies, procedures, programs and activities.

Benefits

• Medical, dental, vision, retirement, and paid time off.
• Access to our Employee Health Clinic for your medical needs.
• Comprehensive Medical, Dental, and Vision Insurance coverage.
• Participation in our Family First Program, emphasizing work-life balance.
• 401(K) plan with generous employer match to help you plan for the future.
• Educational Reimbursement opportunities to support your continued learning and development.
• Wellness Incentives to promote a healthy lifestyle.
• Substantial product discounts.
• Generous Paid Time Off and Paid Holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive