Vice President, Multicultural Growth & Partnerships

OUTFRONT Media•New York, NY

1d•$200,000 - $250,000

About The Position

OUTFRONT is one of America’s leading IRL media companies, built to do more than be seen. We create breakthrough real-world experiences that engage, influence, and drive impact. Through creative excellence, high-impact environments, and intelligent audience data, we help brands move people, show up with relevance, and make a lasting impression. Our media lives where life happens, embedded in the culture and landscape of cities and the flow of everyday movement. It’s trusted, unavoidable, and part of the cultural fabric, creating meaningful connections between brands and the audiences they serve. We’re redefining out of home by bringing intelligence, flexibility, and digital innovation to scale, turning physical presence into measurable impact and real-world influence. We are committed to creating a diverse and inclusive work environment that promotes the growth of our people. Come join our industry-leading team!

Requirements

10+ years in brand marketing, strategic partnerships, or related roles in media, advertising, technology, or consumer-facing industries.
Proven experience identifying and scaling revenue-generating partnerships or market access initiatives — not sponsorship or goodwill programs.
Demonstrated success building cross-functional teams and influencing Sales, Marketing, and executive leadership.
Track record of integrated marketing campaigns or events that generated measurable outcomes (pipeline, revenue, brand lift, engagement).
Experience with CRM systems, marketing automation, and data-driven measurement of marketing impact.
Deep familiarity with cultural events, thought leadership platforms, or industry ecosystems in at least one vertical.

Nice To Haves

Strategic Partnership Development — identify, evaluate, and formalize high-impact partnerships that create mutual value and authentic access.
Sales Acumen — understanding of B2B sales cycles, CRM, pipeline management, and translating market access into revenue.
Brand Marketing Expertise — proven experience in brand strategy, positioning, messaging, and activation that elevates market consideration.
Cultural Intelligence & Authenticity — deep understanding of cultural ecosystems and influence networks; ability to build credibility within communities without tokenizing relationships.
Cross-Functional Leadership — influence and align Sales, Marketing, and HR without direct authority; translate between business and cultural context.
Funnel & Project Management — manage complex multi-stage activation funnels, measure outcomes, and optimize based on data.
Executive Presence — represent OUTFRONT credibly with CMOs, C-suite, and cultural influencers.
Adaptability — comfort operating in ambiguity; able to build systems and processes from the ground up.

Responsibilities

Identify and evaluate strategic partnership opportunities with high-impact cultural organizations, conferences, industry events, and thought leadership platforms aligned with OUTFRONT's target markets.
Build and maintain relationships with decision-makers, event organizers, influencers, and community leaders who control access to target audiences.
Leverage OUTFRONT inventory strategically to establish authentic presence within priority ecosystems without competing on price.
Evaluate opportunities through a formal scorecard process — sales relevance, market relevance, brand visibility, community credibility, and operational feasibility — and assign budget tier classification.
Formalize partnership agreements, activation scope, and measurement frameworks.
Partner with Sales leadership to map guest lists to CRM, identify target clients and active pursuits, and assign sales ownership before any event moves forward.
Ensure every opportunity is evaluated for pipeline potential and integrated into sales forecasting and pursuit tracking.
Establish clear, agreed-upon definitions with Sales for sourced versus influenced opportunity, so attribution, ownership, and credit are understood up front and remain free of ambiguity.
Coordinate pre-event, on-site, and post-event sales engagement — executive briefings, prospect identification, meeting facilitation, and follow-up sequencing.
Own the funnel architecture: event registration and data capture, CRM integration, email nurture, retargeting, LinkedIn engagement, social amplification, executive follow-up, and sales outreach coordination.
Partner with Marketing to design and execute on-site activations that showcase OUTFRONT assets, drive content capture, and elevate brand visibility and thought leadership.
Coordinate activation support including promotion, asset showcase logistics, in-market visibility, PR, content capture, measurement, and post-event amplification.
Ensure every activation delivers against at least one of three strategic outcomes: reframe perspective and increase OOH consideration; showcase assets and innovation; or elevate internal expertise and thought leadership.
Work closely with Employee Resource Groups to ensure cultural authenticity, internal expertise visibility, and meaningful employee participation in key activations.
Consult ERG leaders on partnership strategy and cultural alignment before commitment.
Create opportunities for ERG members to participate in activations, speaking roles, panels, and executive engagement.
Develop and maintain a rolling calendar of priority events and partnerships aligned with market priorities and sales strategy.
Establish and track quarterly KPIs across sales, brand, and internal outcomes.
Conduct post-event reporting within 2–4 weeks of each activation, capturing lead generation, pipeline impact, and lessons learned.
Present quarterly reviews to leadership with complete ecosystem insights and performance data.
Build and maintain operational playbooks and intake processes so the function scales across markets.
Serve as a thought partner to the CEO, CMO, Chief Sales Officer, and CHRO on cultural trends, market opportunities, and strategic partnerships that drive growth.
Build and lead the function over time, beginning lean and adding dedicated resources for ecosystem development, partnership management, activation execution, and measurement as the model is validated and scaled.
Represent OUTFRONT at industry conferences, cultural events, and strategic forums.