VP, Media Relations

Inizio Evoke • Philadelphia, PA

2d • Hybrid

About The Position

Inizio Evoke Comms is a global, award-winning health communications agency partnering with pharmaceutical, biotechnology, medtech, consumer, and non-profit clients to deliver insights-driven public relations, policy, and communications programs that advance health and wellbeing worldwide. We are currently looking for a Vice President, Media Relations to drive standout, insight-led campaigns for some of the world’s leading health brands. This is a senior leadership role for someone who thrives at the intersection of strategy, storytelling, and media influence. This is a hybrid or remote role.

Requirements

• 10+ years’ experience in media relations, ideally within consumer health
• A strong network of media contacts and a proven ability to secure impactful, top-tier coverage
• Deep understanding of consumer audiences, trends, and culturally relevant storytelling
• Demonstrated success managing complex client relationships and acting as a senior strategic partner
• Experience leading teams and fostering a collaborative, high-performance culture
• Strong commercial awareness and experience contributing to business growth and new business pitches
• Exceptional communication, presentation, and influencing skills

Responsibilities

• Lead the development and delivery of strategic media relations programmes across key consumer health accounts
• Act as a senior client partner and trusted advisor, shaping media strategy aligned to brand and business goals
• Build and maintain strong relationships with top-tier consumer, lifestyle, and health media
• Oversee high-quality execution of campaigns, ensuring best-in-class media engagement and results
• Provide expert counsel on issues management and crisis communications in fast-moving, consumer-facing environments
• Lead client workshops, media training sessions, and stakeholder engagement initiatives
• Drive integrated thinking across account teams, ensuring media is central to broader communications strategies
• Manage, mentor, and inspire junior team members, supporting their growth and development
• Play a key role in new business—leading media strategy in pitches and identifying growth opportunities

Benefits

• medical
• dental
• 401(k)
• tuition reimbursement
• flexible time off

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed