Vice President Marketing

NorthPoint Search Group • Mooresville, NC

4d • $180,000 - $220,000 • Hybrid

About The Position

The Vice President of Marketing will lead the creation and execution of integrated marketing strategies for a high-growth consumer products brand. This leader will own the end-to-end marketing function, building brand equity and customer engagement through data-driven and creative approaches.

Requirements

• 10+ years of progressive marketing experience, including 3+ years in a senior leadership role.
• Strong analytical, strategic, and creative skills with an ROI-focused mindset.
• Experience with both early-stage growth and established brand marketing environments.

Nice To Haves

• Background in consumer products, lifestyle, or tech-adjacent industries preferred.
• Demonstrated success in scaling DTC and retail marketing efforts.

Responsibilities

• Define and implement the marketing vision, roadmap, and team structure.
• Drive digital, brand, and product marketing initiatives across all channels.
• Lead performance marketing, SEO/SEM, PR, and influencer strategies.
• Partner cross-functionally with product, sales, and leadership to align goals.
• Optimize budget allocation and performance metrics to scale growth efficiently.
• Build and mentor a high-performing marketing team.

Benefits

• performance bonus
• equity

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed