Vice President, Marketing

Sentry Management

4h•Onsite

About The Position

Sentry Management is an industry leader in full-service community association management. Our purpose is to nurture communities we are all proud to call home by putting our communities first, enhancing property values by supporting the board’s endeavors, and improving the lifestyles of residents. Our community managers and support personnel are best-in-class, and we’ve been recognized as a National Top Workplace by USA Today for our engaged, people-centric workplace culture and employee engagement. We value diversity in all its forms and strive to create a workplace where everyone feels supported and respected. We currently have an exciting opportunity for a Vice President, Marketing at our Home Office in Longwood, FL. The Vice President, Marketing will help plan and execute various marketing and communications initiatives, including Sentry’s website, social media, direct mail, email, reputation management, sales support, and internal and external communications. This role will also oversee lead generation programs and collaborate with leaders from other support teams. The ideal candidate is both a visionary leader and a hands-on collaborator who excels in building high-performing teams and delivering measurable results. To be successful in this role, you should have strong written and verbal communication skills, a high level of attention to detail, and the ability to problem-solve and implement department processes.

Requirements

Possess a Bachelor’s Degree in Business Administration, Management, Marketing, Communications, or a related field
Have 10+ years of progressive marketing experience, with at least 5 years in a leadership role
At least 5 years of direct management of lead generation campaigns
Strong expertise in digital marketing, brand strategy, and demand generation
Proven experience working with or for digital, advertising, and marketing agencies to develop creative, measurable marketing campaigns
Hands-on experience developing and managing website content, optimizing user experience, and improving conversion rates
Advanced organizational skills and attention to detail
Exceptional written, oral, and interpersonal communication and relationship-building skills
Demonstrated ability to effectively manage relationships with internal department heads, external vendors, and related parties
Experience with SaaS marketing products, including CRMs, project management, reputation management, and CMS
Proven ability to handle numerous projects simultaneously with a project management system
Proven ability to effectively delegate to and supervise personnel
Proven ability to develop and implement policies and procedures

Responsibilities

Strengthen and evolve the company’s brand identity, messaging, and market presence via creative campaigns, digital presence, and reputation management.
Oversee public relations, internal communications, and thought-leadership initiatives.
Ensure consistent brand expression across all channels and touchpoints.
Build multi-channel marketing programs to drive lead generation, conversion, and revenue growth.
Optimize digital marketing strategies including SEO/SEM, marketing automation, social media, and web experience.
Establish key performance metrics and continuously monitor campaign effectiveness utilizing CRM data.
Develop and manage website content, optimize user journeys, and improve conversion rates through data‑driven insights.
Enhance website usability, refine messaging, and create digital experiences that support both user needs and business objectives.
Help to lead and mentor a nimble and resourceful marketing team; foster a culture of innovation, accountability, and continuous improvement
Lead cross-functional collaboration and provide support to Business Development, Learning & Development, Human Resources, and other operational support departments.
Consistently evaluate scalable processes, systems, and best practices across the department