Vice President, Marketing

Legence

6d

About The Position

Legence (Nasdaq: LGN) is a leading provider of engineering, consulting, installation, and maintenance services for mission-critical systems in buildings. The company specializes in designing, fabricating, and installing complex HVAC, process piping, and other mechanical, electrical, and plumbing (MEP) systems—enhancing energy efficiency, reliability, and sustainability in new and existing facilities. Legence also delivers long-term performance through strategic upgrades and holistic solutions. Serving some of the world’s most technically demanding sectors, Legence counts over 60% of the Nasdaq-100 Index among its clients.
The Vice President of Marketing will serve as the strategic and operational leader responsible for building a cohesive, scalable, data‑driven marketing organization. This role oversees marketing operations, sales enablement, Legence brand, business unit brand execution, and cross-functional alignment, ensuring the marketing function equips the business units with the systems, tools, messaging, and insights needed to accelerate commercial performance.
This leader will bring discipline to how marketing is structured, measured, executed, and integrated with sales, operations and other key internal partners. The ideal candidate combines strategic thinking with strong leadership and operational execution and has a track record of supporting multi-brands to support revenue growth through a predictable, efficient, well‑run business function. Success requires close partnership with business development / sales, strategic growth, business unit level marketing, communications, investor relations and other corporate support teams.

Requirements

• 12–15+ years of progressive marketing leadership experience, including ownership of marketing operations and/or sales enablement.
• Experience building or maturing a structured marketing function, including process development, governance, and technology stack optimization.
• Strong understanding of brand architecture, value propositions, and market positioning (without requiring PR/communications ownership).
• Proven ability to translate strategy into scalable systems, tools, and repeatable processes.
• Demonstrated success enabling decentralized or matrixed organizations via standards, shared services, and light‑touch governance.
• Experience partnering with corporate support functions to drive execution and scale.
• Demonstrated ability to influence cross-functional stakeholders, including senior leadership and marketing contributors outside the direct reporting structure.
• Exceptional organizational, analytical, oral and written communications, and leadership skills with a track record of developing high-performing teams.
• Bachelor’s degree required.

Responsibilities

• Marketing Strategy & Leadership:
• Build and execute a comprehensive marketing strategy aligned with company‑wide priorities, growth goals, and organizational structure.
• Establish a clear marketing roadmap, annual planning process, and operational framework to ensure consistent execution and measurement.
• Serve as the senior advisor to leadership on brand positioning, value propositions, competitive insights, and go‑to‑market strategy.
• Lead, mentor, and develop a high-performing marketing organization across operations, enablement, content, and brand.
• Enable decentralized businesses by defining enterprise standards and instituting governance‑light guardrails that allow business unit teams to execute locally while staying on brand.
• Marketing Operations:
• Maintain and mature the marketing operations capability, including systems, reporting, data, processes, workflows, and campaign governance.
• Define and enforce standards for planning, resourcing, asset management, timelines, and collaboration.
• Oversee the marketing technology stack and ensure tools effectively support lead management, analytics, automation, and team productivity.
• Maintain and create dashboards and performance metrics that track marketing effectiveness, ROI, and alignment to business goals.
• Partner with cross-functional departments and formalize service level agreements (SLAs), enabling consistent delivery and capacity flex for business units.
• Sales Enablement:
• Oversee development of digital tools and resources that equip Sales teams to win — including pitch decks, one-pagers, case studies, playbooks, videos, social media content, and competitive positioning.
• Ensure messaging and content used in the field is accurate, consistent, and tailored to customer needs.
• Partner closely with business development / sales leadership to identify gaps in frontline readiness, deal support, training, and content utilization.
• Establish a continuous feedback loop between Marketing and Sales to refine enablement strategy and content.
• Drive execution by setting enablement release calendars, adoption targets, and utilization reporting (e.g., content usage, win‑rate lift).
• Brand Stewardship & Messaging Architecture:
• Own the overarching brand framework — including value proposition, messaging pillars, and positioning — and ensure alignment across business units.
• Provide strategic oversight for brand experience, visual identity standards, and messaging consistency across all owned channels.
• Ensure that all marketing assets adhere to brand guidelines and support a unified narrative.
• Partner cross-functionally to ensure brand is consistently represented across the full employee and customer lifecycle.
• Work in lockstep with the Corporate Communications team to keep internal and external narratives synchronized (e.g., leadership messaging, crisis posture, and milestone announcements), while maintaining marketing’s ownership of brand and go‑to‑market assets.
• Cross‑Functional Alignment & Partnership:
• Work closely with corporate support functions and executive leadership to ensure marketing supports enterprise-wide initiatives.
• Translate organizational priorities into marketing activation plans and resource allocation decisions.
• Collaborate with internal partners to integrate marketing operations, content, and enablement into major company programs as well as service line and business unit strategies.
• Team Leadership & Budget Ownership:
• Build, lead, and inspire a multidisciplinary marketing team focused on operational rigor and strategic impact.
• Leads through influence to effectively guide cross‑functional marketing contributors outside the direct reporting structure of the Legence Marketing department.
• Manage agency relationships, vendors, and external partners supporting marketing execution.
• Oversee marketing budget, maximizing impact, efficiency, and alignment with business objectives.

Benefits

• 401(k) Plan with Company Match: Currently match contributions dollar-for-dollar up to 4% of eligible pay; immediate vesting.
• Health & Welfare Benefits: Employer provided medical, dental, vision, prescription drug, Employee Assistance Program and accident & illness coverage.
• Life and Disability Insurance: Employer provided basic life insurance and AD&D valued at 50K coverage amount with the option for voluntary buy up for additional coverage.
• Time Off: Flexible non-accrual vacation; company holidays per policy. (For California employees, this is separate from California paid sick leave, if applicable.)
• Expenses: Business travel and related expenses reimbursed per company policy.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive