Vice President, Marketing

Equip Health

12d • Remote

About The Position

The Vice President of Marketing will be responsible for leading and scaling Equip’s full marketing ecosystem across patient & family, provider, and payor audiences - including creative, product marketing, integrated marketing, and growth and lifecycle marketing. The Vice President of Marketing will partner closely with Sales, Product, Clinical and Care Delivery to position Equip as a category-defining leader, aligning all marketing programs around a unified narrative that fuels patient acquisition, engagement, and retention. This person will be a strategic operator, bringing deep healthcare experience and a strong track record in both B2B and B2C marketing, to set the vision, develop and scale a high-performing team, and ensure marketing efforts translate into measurable, meaningful results.

Requirements

• 12+ years of progressive marketing leadership experience, with significant experience at the Vice President or senior leadership level.
• Proven experience leading marketing across both B2B and B2C business models.
• Demonstrated success marketing to health systems, providers, and healthcare decision makers.
• Strong background across brand, product marketing, integrated marketing, and growth/performance marketing.
• People management experience with demonstrated ability to effectively lead multi-disciplinary marketing teams to execute with demonstrated commitment to exceeding metrics in a fast-paced environment.
• Proven track record of success in developing and implementing strategies in a similar leadership role.
• Demonstrated experience partnering closely with Sales, Product, and executive leadership to drive measurable business outcomes.
• Strong analytical skills with the ability to translate data into actionable insights and strategic recommendations.
• Outstanding verbal and written communication skills, with a talent for communicating and gaining buy-in as well as cultivating and maintaining relationships.
• Demonstrated ability to effectively collaborate with humility, inclusiveness, and open-mindedness to other perspectives. Demonstrated ability to solicit input on topics and balance those perspectives.

Responsibilities

• Own and evolve Equip’s overarching marketing vision, strategy, and execution to drive brand awareness, demand generation, and revenue growth across B2B and B2C audiences, in alignment with business and growth objectives.
• Define and steward Equip’s brand positioning, narrative, and voice, ensuring consistency and credibility across all audiences and touchpoints.
• Lead, develop, and scale a high-performing marketing organization across creative marketing, integrated marketing, product marketing, and growth and lifecycle marketing, fostering accountability, collaboration, and continuous improvement.
• Establish clear KPIs and reporting to measure marketing effectiveness, ROI, and business impact across channels.
• Educate and influence stakeholders on modern marketing strategies, tradeoffs, and measurement.
• Serve as a strategic thought partner to executive leadership, provider insights on market dynamics, positioning, and growth opportunities.
• Leverage deep understanding of the healthcare ecosystem to inform marketing strategy and position the company as a credible, trusted partner.
• Perform other duties as assigned.

Benefits

• Flex PTO (3-5 wks/year recommended) + 11 paid company holidays.
• Generous parental leave.
• Competitive Medical, Dental, and Vision plans with generous employer contributions for both individuals and families.
• Company-paid Short-Term Disability, Long-Term Disability, Life and AD&D insurance.
• Company-paid partnership with Maven Clinic to provide comprehensive reproductive and family care resources.
• Employee Assistance Program (EAP), a company-paid resource for mental health, legal services, financial support, and more!
• 401(k) retirement plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed