Vice President, Marketing

4 Over llc • Moonachie, NJ

9h

About The Position

The VP of Marketing is responsible for leading and executing the company’s marketing strategy with a primary focus on creative services, email marketing, communications, and lead generation. This role is accountable for driving brand consistency, demand generation, and measurable pipeline growth while supporting company-wide growth objectives.

The ideal candidate is a strategic and hands-on marketing leader with strong analytical capabilities, the ability to influence executive decision-making, and experience building and managing high-performing marketing teams. This role will work cross-functionally with Sales, Product, Operations, and Executive Leadership to ensure marketing initiatives are aligned with business priorities and revenue goals

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field required; Master’s degree preferred.
• 8–12+ years of progressive marketing experience, including leadership of multi-channel marketing teams.
• Proven experience leading creative, email marketing, communications, and lead generation functions.
• Demonstrated success driving measurable pipeline growth and ROI through marketing initiatives.
• Experience partnering closely with Sales and executive leadership teams.
• Strong background in strategic planning with hands-on execution.
• Strong proficiency with CRM and marketing automation platforms (HubSpot experience strongly preferred).
• Experience developing executive-level reporting, dashboards, and performance metrics.
• Ability to analyze complex data sets and translate insights into actionable recommendations.
• Advanced presentation and communication skills with the ability to present confidently to executive audiences.
• Strong leadership presence with the ability to influence, align, and motivate cross-functional teams.
• Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.
• Self-directed and capable of operating independently in a remote work environment.
• Willingness to travel periodically to company facilities and key meetings (approximately 10–20%).

Responsibilities

• Develop and execute a comprehensive, multi-year marketing strategy aligned with company growth objectives, brand positioning, and revenue targets.
• Lead and oversee all marketing functions, including: Creative strategy and brand execution
• Email marketing and marketing automation
• Corporate and customer communications
• Lead generation, demand generation, and campaign strategy
• Own end-to-end lead generation strategy, including campaign planning, execution, performance measurement, and optimization.
• Partner closely with Sales leadership to align marketing programs with pipeline goals, sales enablement needs, and customer acquisition strategies.
• Oversee the planning, development, and execution of integrated marketing campaigns across digital, email, and communication channels.
• Monitor and analyze campaign performance, pipeline contribution, and ROI; provide clear reporting and insights to the executive team.
• Lead the development and management of marketing budgets, forecasts, and resource allocation.
• Ensure consistent brand messaging and visual identity across all customer touchpoints.
• Oversee the creation and delivery of marketing materials, communications, promotional assets, and sales support content.
• Track market trends, customer insights, and competitive intelligence to inform strategy and identify opportunities.
• Build, mentor, and retain a high-performing marketing team; establish clear goals, accountability, and performance standards.
• Recommend and implement marketing processes, tools, and policies to improve efficiency, scalability, and effectiveness.
• Serve as a senior marketing representative in executive discussions, planning sessions, and cross-functional initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive