Vice President, Marketing

TalentED Advisors • ,

1d • Remote

About The Position

E3n is seeking a strategic, hands-on marketing leader to help translate the organization's post-merger strategy into disciplined, integrated, and measurable execution. The Vice President, Marketing will bring process, pace, and performance to a wide range of marketing work across brand, communications, member lifecycle, product marketing, events, sales enablement, and marketing operations. This role is ideal for a senior marketing professional who can move fluidly between strategy and execution - building campaign plans, improving systems, coaching a team, analyzing performance, and partnering across Sales, Product, and the Member Experience functions. The right leader will thrive in ambiguity, enjoy building structure, and care deeply about helping schools understand E3n's value across the full student lifecycle. As an executive-level functional leader, the VP will be expected to make sound decisions, manage resources, influence across teams, and ensure marketing execution strengthens E3n's market presence, member engagement, and growth outcomes.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience.
• 15+ years of relevant professional experience, including significant leadership responsibility for functions, teams or major organizational initiatives.
• Progressive marketing leadership experience across marketing communications, product marketing, lifecycle/customer or member marketing, growth marketing, campaign strategy, and marketing operations.
• Demonstrated ability to build and execute integrated, multi-channel marketing plans across email, social, web, events, webinars, member portals, print assets, direct mail, and partner channels.
• Record of supporting a sales function with a suite of enablement tools resulting in member acquisition, member retention, and product expansion resulting in top-line growth.
• Fluency in B2B and B2C marketing strategies, including segmentation, buyer personas, market research, customer journeys, and audience-specific messaging.
• Experience using CRM, marketing automation, campaign analytics, and performance reporting tools to guide decisions and improve outcomes.
• Experience managing people, budgets, vendors, timelines, and cross-functional work in a fast-paced, results-oriented environment.

Nice To Haves

• Experience in EdTech, education services, assessment, enrollment, professional learning, SaaS, or another mission-driven commercial environment.
• Knowledge of the private and independent school landscape and the needs of school leaders, educators, students, and families.
• Experience in membership-based organizations, including retention, engagement, renewal, product usage, and expansion strategies.
• Hands-on experience with platforms such as HubSpot, Salesforce, Pardot, Marketing Cloud, or comparable marketing technology tools.
• Experience marketing conferences, annual meetings, webinars, sponsored events, partner campaigns, or professional learning offerings.

Responsibilities

• Set Enterprise Market Strategy and Executive Alignment: Establish and execute a unified market strategy that clarifies E3n's value proposition, and positioning following the merger. Define enterprise marketing priorities, success metrics, investment choices, and operating rhythms that align with E3n's strategic plan, growth goals, member outcomes, and organizational performance. Lead cross-functional alignment across Sales, Product, Member Experience, and other teams so E3n presents one coherent market narrative and delivers against shared outcomes. Represent E3n with external stakeholders, including independent school leaders, members, partners, sector influencers, and, as appropriate, Board-level audiences.
• Execute Brand Integration, Messaging, and Marketing Communications: Implement E3n's post-merger brand integration across legacy organizations, ensuring consistent brand voice, messaging, visual identity, and tone across channels and stakeholder groups. Support the rebranding of core assets, including web and digital content, member communications, sales materials, product collateral, conference/event materials, and internal templates. Translate E3n's mission, capabilities, and portfolio into clear, audience-specific messaging for school leaders, members, prospects, educators, students, and families. Elevate E3n's thought leadership and market visibility through coordinated content, campaigns, events, and communications that position E3n as a trusted resource for independent schools.
• Drive Member Lifecycle Marketing: Engage, Retain, Grow: Use member segmentation to define target cohorts and develop a multi-channel strategy that increases engagement, retention, product and service usage/adoption, and expansion opportunities. Develop and execute multi-channel marketing plans that showcase Professional Learning and increase engagement among priority audiences. Create communication plans that educate members about upcoming product releases in enrollment, achievement, assessment, and related portfolio areas with compelling benefit statements for key cohorts. Partner with Member Experience to identify moments in the member journey where marketing can improve onboarding, adoption, renewal readiness, and long-term value.
• Partner with Sales and Revenue Teams to Support Growth: Partner with Sales to provide core messaging, competitive differentiation, competitor profiles, campaign assets, and sales enablement materials needed to achieve growth goals. Translate revenue priorities into campaign briefs, audience strategies, content plans, calls to action, and channel recommendations. Support member acquisition goals by ensuring marketing programs are aligned to pipeline needs, buyer personas, , competitive positioning , and membership value drivers. Collaborate with the CRO and revenue-facing teams to establish practical reporting on campaign performance, lead quality, engagement, and marketing contribution to shared outcomes.
• Lead Product Marketing, Portfolio Messaging, and Partnerships: Implement and integrate a voice-of-the-customer process that informs messaging, product positioning, launch planning, and customer-facing content. Partner with Product and Member Experience teams to evaluate and refine the market positioning of core products and services. Develop competitor messaging frameworks and product-level differentiation for E3n's portfolio. Support adoption and scale for new products and releases, including Wild Zebra and new blended admissions assessment offerings. Promote key partnerships, including Committee for Children, Wild Zebra, and Test Innovators, in ways that drive growth and member value around SEL curriculum, AI tools, and test practice.
• Strengthen Marketing Operations, Team Management, and Budget Discipline: Develop, implement, and maintain marketing tools, processes, dashboards, and reporting routines that enable data-informed decisions and stronger campaign execution. Define core KPIs and action plans for engagement, campaign performance, product usage, retention support, and marketing operational effectiveness. Provide performance management, coaching, and development for the marketing team, including the current five FTEs and a newly onboarded marketing communications resource. Model best practices for cross-functional engagement and ensure the marketing team operates with clarity, accountability, and strong service orientation to internal partners. Develop and manage the marketing budget with appropriate financial controls, vendor oversight, and expense management.

Benefits

• Full-time role
• 100% remote role within the United States
• Approximately 20-25% travel for team meetings, member and partner engagement, conferences, and E3n events.
• Mission-driven organization
• Opportunities to shape systems, influence direction, and grow alongside an organization defining its future.
• Support employees as whole people - recognizing that strong work is sustained by balance, trust, and belonging.
• Values-driven, data-informed approach
• Equal opportunity employer committed to building a diverse, inclusive, and welcoming workplace.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive