Vice President Marketing Strategy & Solutions
About The Position
The Vice President, Marketing Strategy & Solutions provides strategic leadership and operational oversight for Synergent’s Corporate Marketing, Maine Credit Union League Credit Union Awareness initiatives, and Marketing Solutions business. This role advances Synergent’s brand, market visibility, outbound marketing, growth campaigns, organizational messaging, and strategic communications while leading Marketing Solutions as a revenue-generating business that delivers measurable value to credit union partners. Working with executive leadership, internal departments, League leadership, credit union partners, and strategic vendors, the Vice President leads proactive, relationship-focused, measurable, and scalable marketing strategies. The role establishes clear priorities, coordinated planning, strong communication, and dependable execution across corporate campaigns, awareness initiatives, recurring programs, and custom credit union work. The Vice President builds a connected marketing organization through shared knowledge, practical standards, effective tools, strategic partnerships, and strong team capability. As a people leader, the Vice President embeds Service Maturity and Scaling the Unscalable into the team’s culture, expectations, development, and delivery model so the organization can grow in volume, complexity, and revenue while continuing to strengthen high-quality service and trusted credit union relationships.
Requirements
- Strategic leadership
- Operational oversight
- Experience in corporate marketing
- Experience with credit union awareness initiatives
- Experience leading a revenue-generating business
- Experience delivering measurable value to partners
- Experience working with executive leadership, internal departments, League leadership, credit union partners, and strategic vendors
- Experience leading proactive, relationship-focused, measurable, and scalable marketing strategies
- Experience establishing clear priorities, coordinated planning, strong communication, and dependable execution
- Experience building a connected organization
- People leadership skills
- Experience embedding Service Maturity and Scaling the Unscalable principles
Responsibilities
- Provides strategic leadership and operational oversight for Synergent’s Corporate Marketing, Maine Credit Union League Credit Union Awareness initiatives, and Marketing Solutions business.
- Advances Synergent’s brand, market visibility, outbound marketing, growth campaigns, organizational messaging, and strategic communications.
- Leads Marketing Solutions as a revenue-generating business that delivers measurable value to credit union partners.
- Leads proactive, relationship-focused, measurable, and scalable marketing strategies in collaboration with executive leadership, internal departments, League leadership, credit union partners, and strategic vendors.
- Establishes clear priorities, coordinated planning, strong communication, and dependable execution across corporate campaigns, awareness initiatives, recurring programs, and custom credit union work.
- Builds a connected marketing organization through shared knowledge, practical standards, effective tools, strategic partnerships, and strong team capability.
- Embeds Service Maturity and Scaling the Unscalable into the team’s culture, expectations, development, and delivery model to support organizational growth in volume, complexity, and revenue while strengthening service and relationships.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
