VP, Marketing Strategy & Operational Excellence

Smartly•New York, NY

15h

About The Position

Smartly is seeking a visionary, execution-focused Vice President of Marketing Strategy & Operational Excellence to connect company strategy to marketing strategy and build the systems, cross-functional operating models, data-driven capabilities, and automation frameworks needed to scale its global marketing organization. Reporting directly to the Chief Marketing Officer, this leader will run the marketing department’s operational machinery, overseeing the systems, processes, AI automation, and digital infrastructure that power marketing performance. The role will help transform marketing into a highly automated, data-literate, and operationally rigorous organization that delivers on commercial objectives while sustaining a healthy, high-performing team. The VP will determine marketing priorities, align departmental focus, build scalable operating models, and drive execution excellence across global marketing teams. The role’s core objectives include scaling qualified sales pipeline and revenue, optimizing acquisition spend and customer acquisition metrics, improving the commercial impact and attribution of events, increasing funnel conversion, expanding third-party validation and customer reviews, strengthening organizational alignment and employee advocacy, and improving website conversion and digital discovery. The position leads integrated marketing planning, cross-functional governance, systems integration, data operations, AI automation, workflow orchestration, and commercial event operations. It partners with the CMO, marketing leadership, Revenue Operations, and other teams, and directs technical implementation resources and external agencies. The role also oversees marketing technology and digital infrastructure, including CRM, marketing automation, ABM tools, API integrations, dashboards, and enterprise website operations.

Requirements

10+ years of progressive leadership experience in Marketing Operations, Revenue Operations, GTM Strategy, or Business Transformation in B2B SaaS or digital media organizations.
Exceptional capability in process design, structured operating models, and change management, with strong project management and SLA discipline.
Deep expertise in marketing technology architecture, including Salesforce, Marketo, Demandbase, RevOps platforms, and multi-touch attribution reporting.
Strong operational experience leveraging AI automation, API integrations, and workflow tools to scale marketing efficiency.
Proven experience directing enterprise website operations, web development lifecycles, CMS platforms, and conversion rate optimization in a B2B SaaS environment.
Proven ability to lead through business transformation with an employee-first mindset, strong capacity planning, and collaborative leadership.
Strong fiscal acumen and experience managing large agency retainers, contract execution, and outsourced operations.
Bachelor’s degree in Business, Marketing, Engineering, or an analytical field.

Nice To Haves

Experience scaling marketing operations in growth-stage technology environments with 500–2,000+ employees.
Success modernizing operational workflows, optimizing agency structures, and unifying revenue technology stacks.
MBA.
Agile or Six Sigma certifications.

Responsibilities

Partner with the CMO and marketing leadership to translate company goals, growth priorities, and market opportunities into actionable marketing objectives and OKRs.
Lead annual and quarterly integrated marketing planning across marketing sub-functions and turn priorities into a unified roadmap.
Standardize the upstream marketing briefing process for global initiatives and major campaigns.
Standardize and govern cross-functional handoffs among Product Marketing, Brand, Strategic Partnerships, and Sales teams.
Establish and enforce service-level agreements and lead-time guidelines for co-marketing and platform partnership campaigns.
Oversee agency partner governance, including relationships with external creative, strategic, and execution agencies, to ensure performance, accountability, and budget efficiency.
Partner with Revenue Operations to connect marketing and sales funnels and ensure single-source-of-truth reporting and attribution.
Build departmental data literacy through structured onboarding, self-service protocols, and ongoing training.
Optimize the marketing technology stack and data hygiene across CRM, marketing automation, and ABM systems.
Modernize marketing technology by replacing manual execution with automated workflows.
Lead the strategy and deployment of custom AI tools, automation pipelines, and knowledge bases for content repurposing and campaign intelligence.
Direct technical implementation resources developing API integrations, automated metrics pipelines, and real-time executive dashboards.
Align global event, communications, and field strategy with commercial revenue generation.
Streamline event administration and post-event analytics using automated dashboards to track registrations, spend, and multi-touch pipeline impact.
Build scalable frameworks and programs to grow revenue and expand qualified sales pipeline globally.
Optimize marketing spend efficiency and customer acquisition metrics across channels.
Improve lead qualification and end-to-end funnel conversion rates.
Expand third-party validations, industry analyst coverage, and customer reviews.
Foster alignment around company mission and vision, employee advocacy, and operational clarity.
Scale website conversion performance and maintain search engine visibility to generate sales-accepted leads.