Vice President, Marketing & Growth
About The Position
The VP of Marketing & Growth will lead IndeVets' marketing and growth strategy across veterinarian acquisition, brand, and hospital demand generation, with a clear focus on accelerating veterinarian acquisition while building awareness and demand across both sides of the marketplace. Reporting to the COO, your primary mandate will be to build a scalable, measurable engine for veterinarian growth, increasing the number of veterinarians who discover IndeVets, engage with our brand, enter the recruiting funnel, and ultimately become Associate IndeVets (AIV). This role owns brand, growth marketing, recruiting marketing, hospital marketing, content, communications, and marketing operations while partnering closely with Recruiting, Sales, and Account Management to capitalize on growth opportunities.
Requirements
- An operator mindset with a track record of materially improving core business metrics.
- Comfort owning a shared KPI (AIV starts) that sits across Marketing, Recruiting, and Clinical.
- Confidence allocating resources at the market level instead of applying one national playbook.
- A bias toward action, addressing immediate marketing needs while building the longer-term strategy.
- Comfort operating with imperfect data and using judgment to move forward quickly.
- A track record of connecting brand and long-term demand-building work to numbers Sales and Recruiting can see.
- Experience leading Growth, Marketing, or related function in a high-growth business
- Strong analytical instincts, test-and-learn mindset and comfort running structured experiments
- Strong cross-functional leadership skills
- Experience building and optimizing multi-channel acquisition funnels
- Experience building and developing high-performing teams
- Experience scaling a two-sided marketplace
- A record of materially increasing qualified demand and hires
- Experience driving market-level revenue growth across a multi-market business
- Success building or rebuilding a marketing organization
- Ownership of marketing analytics, attribution, and executive reporting
Nice To Haves
- Experience with marketplaces, staffing, recruiting, veterinary industry, or another business where supply acquisition is central to growth
- Experience connecting brand investment to measurable growth
- Strong command of both performance marketing and longer-term demand creation
- Success operating across functions where Marketing doesn't control every step of the customer or candidate journey
- Veterinary industry experience
Responsibilities
- Accelerate AIV Growth: Own the strategy for increasing the number of new veterinarians joining IndeVets, identifying and attacking the highest-impact opportunities across the full acquisition funnel.
- Build and optimize growth across paid, organic, referral, partnership, lifecycle, and other channels, partnering cross-functionally to improve conversion and remove barriers to growth.
- Build a World-Class Growth Engine: Build the growth model, scorecard, and experimentation roadmap needed to identify bottlenecks, prioritize opportunities, and forecast veterinarian growth by channel and market.
- Use data and unit economics to allocate investment toward the highest-return opportunities and build the systems, capabilities, and team to scale.
- Lead the IndeVets Brand: Own IndeVets' brand strategy, positioning, messaging, and creative across veterinarians and veterinary hospitals.
- Build a distinctive and trusted brand that makes IndeVets one of the most compelling career options for veterinarians and a differentiated partner for hospitals.
- Drive Hospital Marketing: Partner with Sales to build scalable demand-generation programs that create qualified hospital opportunities and support geographic expansion.
- Improve segmentation, targeting, messaging, and sales enablement to increase Marketing's contribution to pipeline and revenue while keeping hospital demand aligned with veterinarian supply.
Benefits
- Medical Insurance with a monthly Company contribution
- Low-Cost Dental and Vision Insurance
- Company-Paid Short-Term Disability Insurance
- Low-Cost Long-Term Disability Insurance
- Company-Paid Life and Accidental Death & Dismemberment (AD&D) Insurance
- Voluntary Employee, Spouse, and Dependent Life Insurance
- Company-Paid Employee Assistance Program (EAP)
- Paid Parental Leave
- Generous Paid-Time Off
- 401(k) and Roth 401(k) contribution with 100% employer match up to the first 4% with no vesting period
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
