Vice President, Marketing Creative & Operations

Risepoint

About The Position

Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs. This is a transformational executive leadership opportunity. As VP of Marketing Creative and Operations, you will evolve Risepoint’s creative studio into a high-performance, AI-enabled Content House — reshaping how the company builds, operates, and scales brand and content across an 80+ partner portfolio. You will lead a multidisciplinary team of 50+ and serve as a key voice at the senior leadership table. This leader reports to the SVP of Channels Marketing and partners closely with senior leaders across Paid, DX, Lifecycle, and Field Marketing.

Requirements

15+ years of progressive experience in integrated marketing or brand management
7+ years in senior executive leadership overseeing both creative strategy and creative operations at scale
Proven track record leading and developing teams of 40–60+ across multidisciplinary functions
Demonstrated success defining enterprise-level strategy and transforming how large organizations operate
Experience driving organizational transformation: operating model redesign, AI integration, and workflow modernization
Deep expertise in brand strategy, messaging architecture, and integrated content strategy across multiple brands or partners
Proven ability to build and operationalize modular content systems at scale
Experience managing significant budgets and connecting creative investments to measurable business outcomes
Proficiency in Workfront or comparable enterprise project management platforms
Background in performance marketing environments where creative is directly tied to enrollment or acquisition metrics

Nice To Haves

Experience in EdTech, higher education, or a multi-partner/franchise marketing environment
Hands-on familiarity with AI creative tools (generative image, video, and copy)
Experience standing up a Content Management Platform (CMP) or Digital Asset Management (DAM) system at scale

Responsibilities

Sets enterprise-level brand and content strategy, then builds the organization to execute it
Transforms creative organizations into modern, AI-powered content studios at scale
Thinks in content systems and platforms, not one-off campaigns
Brings the operational command to manage capacity, implement tools, and build scalable workflows across a 50+ person organization
Connects creative output directly to enrollment outcomes, CAC reduction, and partner performance
Define and own the multi-year strategic vision for Marketing Creative and Operations, aligned to Risepoint’s growth objectives and partner success metrics
Lead the transformation of the creative function into a high-performing Content House: clear structure, governance, velocity, and measurable impact
Establish the operating model, governance framework, and decision-making principles that allow a 50-person team to move with speed and quality
Serve as executive sponsor for AI integration — embedding intelligent tooling into video, copy, design, and workflow as a strategic default, not an experiment
Champion implementation and usage of CMP and DAM platform investments
Own an integrated content strategy across all formats and channels, aligned to the student enrollment journey from awareness through decision
Build a modular, scalable content system enabling meaningful personalization across 80+ partners without rebuilding from scratch
Establish editorial standards, taxonomies, and brand voice frameworks that balance partner differentiation with operational efficiency
Oversee the full video spectrum: from high-production partner storytelling to AI-assisted, performance-optimized content
Ensure all content is performance-driven, search-optimized, and built in partnership with SEO/GEO, Paid Media, Lifecycle and Field Marketing
Develop partner-specific brand platforms, messaging architectures, and campaign strategies that authentically differentiate universities and drive enrollment
Guide creative direction at the portfolio level: ensuring work is on-brand, compelling, and performance-focused at scale
Lead and continuously evolve the creative project management function: intake, prioritization, scoping, and delivery across a high-volume studio
Build and maintain a capacity model tied to growth targets, with clear visibility into resourcing thresholds and outsourcing decisions
Drive cross-functional workflows that protect quality, speed, and partner satisfaction
Own performance dashboards: cycle time, rework rate, and throughput
Lead new partner and program launches as a senior operational and creative executive
Continuously evaluate and adopt tools and AI capabilities that meaningfully improve throughput and quality
Build, lead, and inspire a multidisciplinary team of 50 — designers, writers, content strategists, video editors, project managers, and creative operations leaders
Define clear organizational structure, career paths, and growth opportunities that attract and retain top creative and operational talent
Develop direct reports into senior leaders capable of running significant functions independently
Define and manage the outsourcing model for incremental capacity: agency partners, freelance networks, and production vendors
Build a partner ecosystem that extends the team’s capabilities without compromising brand standards
Provide executive-level reporting on team performance, impact, and strategic progress to SVP and C-suite stakeholders
Advocate for resources, headcount, and tools when data and strategic rationale support the investment