Vice President, Marketing & Communications

Empath Health • West Palm Beach, FL

54d

About The Position

Empath Health is seeking a Vice President of Marketing & Communications to serve as our strategic growth leader, responsible for positioning marketing as a revenue‑driving engine that strengthens market presence and advances the Full Life Care mission. This role oversees integrated marketing, communications, digital, and brand strategy across multiple service lines and markets, ensuring alignment with system growth goals and operational performance. The Vice President partners closely with executive leadership, P&L owners, Business Development, and Philanthropy to drive referral growth, expand market share, and elevate the “One Empath” brand. This leader inspires a high-performing team while championing innovation, collaboration, and data-driven decision-making across the organization.

Requirements

• A bachelor’s degree in marketing, communications, public relations, or a related field (master’s preferred).
• 10+ years of progressive leadership experience in marketing, communications, or brand strategy, ideally within healthcare or a large nonprofit system.
• Demonstrated success leading integrated digital marketing, brand management, and multi-site or matrixed organizational strategies.
• Proven ability to align marketing initiatives with revenue growth, referral development, and operational performance.
• Strong executive presence with the ability to collaborate effectively with senior leaders, physicians, boards, and community partners.
• A robust portfolio showcasing strategic campaigns, digital work, brand leadership, and measurable business impact.

Nice To Haves

• master’s degree

Responsibilities

• Lead Empath Health’s systemwide marketing, communications, digital, and brand strategy to drive revenue growth, referral volume, and market expansion.
• Partner with P&L leaders, Business Development, and executive leadership to align marketing initiatives with census growth, service line priorities, and operational performance.
• Oversee multi-channel campaigns, digital engagement, and brand management to strengthen visibility across all Empath service lines and markets.
• Direct internal and external communications, including media relations, crisis response, executive messaging, and colleague engagement.
• Manage, mentor, and inspire a high-performing team of 12+ marketing, communications, digital, and creative professionals.
• Use data, analytics, and market insights to optimize marketing investments and demonstrate ROI tied to growth objectives.

Benefits

• Medical, dental, vision, life insurance, retirement with company match, plus wellness programs to support your mind and body.
• 5+ weeks of PTO
• CEU support, tuition reimbursement, and advancement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 501-1,000 employees