Vice President, Marketing and Communications (Remote)

Availity

2d•Remote

About The Position

Availity is seeking a Vice President of Marketing & Communications to shape and execute a modern, data-driven marketing and communications strategy. This role is responsible for accelerating growth, strengthening category leadership, and delivering measurable business impact. The VP will transform marketing into a growth engine powered by data, automation, and customer insights to drive pipeline, revenue, and brand differentiation. They will lead a high-performing team, foster a culture of continuous learning, and balance visionary thinking with disciplined execution. This is an opportunity to lead Availity through a transformational moment, bringing a newly defined market position to life and amplifying the company's voice in the healthcare industry.

Requirements

12+ years of progressive marketing leadership experience, including executive roles.
Proven success driving measurable growth in complex environments.
Expertise across product marketing, digital, brand, and communications.
Demonstrated ability to build AI-enabled, high-performing marketing organizations.
Strong track record of leading transformation, scaling teams, and improving operational efficiency.
Strong executive presence with experience influencing senior stakeholders and Boards.
Well-versed in evolving marketing trends and competitive strategies in the technology landscape.
Strong grasp of end-to-end product lifecycle and its alignment to go-to-market success.
In-depth knowledge of market intelligence and competitive positioning.
Ability to use cameras for all virtual meetings.

Nice To Haves

Healthcare industry exposure preferred.
Proven track record in helping established companies unlock greater market recognition through stronger positioning, clearer differentiation, and a more prominent voice.
Strong healthcare technology or technology experience.
Demonstrated success modernizing marketing through AI, automation, and data.

Responsibilities

Defining and leading an integrated, enterprise-wide, market-facing marketing and communications strategy aligned to growth objectives and long-term value creation.
Translating business priorities into clear, executable roadmaps with defined ownership, outcomes, and ROI.
Positioning Availity as a category leader through differentiated positioning, thought leadership, and market-shaping narratives.
Leading omnichannel engagement anchored in high-quality content creation by bringing a clear, distinctive voice and leveraging modern formats (including video and social) to ensure Availity is consistently discovered, understood, and trusted across digital, field, and AI-driven channels.
Championing the adoption of AI, automation, and advanced marketing technologies to increase productivity, personalization, and speed-to-market.
Identifying and scaling high-impact automation opportunities, reducing manual effort while improving quality and consistency.
Building a test-and-learn culture, leveraging experimentation, predictive insights, and emerging technologies to continuously improve outcomes.
Ensuring marketing operations are data-driven, adaptive, and future-ready.
Continuously evolving the marketing operating model to support scalable growth.
Establishing a rigorous operating system with clear metrics, dashboards, and performance visibility across all marketing functions.
Driving accountability for outcomes tied directly to pipeline generation, revenue growth, and customer engagement.
Designing high-impact engagement strategies (including events and experiences) that drive pipeline velocity and deepen relationships.
Overseeing end-to-end strategy and execution across Marketing.
Partnering with the Go-To-Market team on strategy, positioning, and messaging to support product growth and competitive differentiation.
Ensuring a consistent, compelling brand experience across all customer touchpoints.
Aligning marketing closely with sales to improve conversion and customer lifecycle outcomes.
Overseeing and serving as a strategic advisor on corporate communications, public relations, and executive messaging to elevate brand trust and credibility.
Owning enterprise crisis management and crisis communications, ensuring preparedness, rapid response, and clear, coordinated messaging to protect and strengthen the company’s reputation.
Ensuring clarity, alignment, and impact across internal and external communications.
Building and leading a high-performing team, with strong accountability for both outcomes and behaviors.
Developing future leaders through coaching, mentorship, and stretch opportunities.
Fostering a culture of ownership, innovation, and continuous improvement.
Prioritizing talent development, succession planning, and capability building to future-proof the organization.
Partnering with executive leadership to align marketing strategy with enterprise priorities.
Serving as a trusted advisor to sales, product, and cross functional leaders.
Communicating strategies, performance, and investment decisions clearly and with impact to executive leadership and the Board.