Vice President, Marketing and Communications (Remote)

Availity

1d•Remote

About The Position

Availity delivers revenue cycle and related business solutions for health care professionals who want to build healthy, thriving organizations. Availity has the powerful tools, actionable insights and expansive network reach that medical businesses need to get an edge in an industry constantly redefined by change. A technology company on a mission to take on the craziness and complexity of the US healthcare system and make it work better for everyone it touches, Availity is one of the best kept secrets in American healthcare. Enabling real-time collaborations between millions of providers and 95% of US health plans, our scale is humbling. Every year, we manage half of all provider-payer interactions, move about 10% of US GDP through our network, and mine our unmatched body of healthcare data for insight into what’s going right and wrong at each step in the patient journey – then shape innovations that unlock new ease and value for everyone in the system. Reporting to the Chief Growth Officer, the Vice President of Marketing & Communications is a market-facing enterprise leader responsible for shaping and executing Availity’s modern, data-driven marketing and communications strategy to accelerate growth, strengthen category leadership, and deliver measurable business impact. This leader will elevate marketing into a true growth engine—powered by data, intelligent automation, and deep customer insight—to drive pipeline, revenue, and brand differentiation. They will champion innovation, continuously reimagining how marketing works to increase speed, precision, and scalability across the organization. The VP will build and lead a high-performing, creative, and accountable team; foster a culture of continuous learning and talent development; and balance bold, visionary thinking with disciplined execution. They will also ensure Availity shows up in the market with a clear, credible, and consistent voice that earns trust and amplifies our leadership. Availity is no longer content to be one of healthcare’s best-kept secrets. The industry needs a louder champion—a provocative advocate and a voice of clarity in a system overdue for change. While new entrants chase valuations, we remain focused on something more meaningful: making the healthcare system work better for everyone it touches. This role is a rare opportunity to help lead Availity through a transformational moment. As the VP of Marketing & Communications, you will be a primary catalyst in bringing our newly defined market position to life, helping us step forward with greater confidence, sharper differentiation, and a more forceful voice. Over the past six months, we’ve refined and validated our positioning with healthcare payers, providers, and health IT leaders. The response has been clear: the market is ready. Now we’re looking for a leader who can unleash it. Sponsorship, in any form, is not available for this position. Location: Remote, US Why you want to work on this team: This role offers the chance to build the voice, growth engine, and market presence of a company that already matters deeply—but is now ready to lead more visibly and more boldly. Passionate about driving transformation for a fast-growing healthcare technology company.

Requirements

12+ years of progressive marketing leadership experience, including executive roles.
Proven success driving measurable growth in complex environments.
Expertise across product marketing, digital, brand, and communications.
Demonstrated ability to build AI-enabled, high-performing marketing organizations.
Strong track record of leading transformation, scaling teams, and improving operational efficiency.
Strong executive presence with experience influencing senior stakeholders and Boards.
Well-versed in evolving marketing trends and competitive strategies in the technology landscape.
Strong grasp of end-to-end product lifecycle and its alignment to go-to-market success.
In-depth knowledge of market intelligence and competitive positioning.
Healthcare industry exposure preferred.
If you are not able to use your camera for all virtual meetings, you should not apply for this role.

Nice To Haves

Proven track record in helping established companies unlock greater market recognition through stronger positioning, clearer differentiation, and a more prominent voice.
Strong healthcare technology or technology experience.
Demonstrated success modernizing marketing through AI, automation, and data.

Responsibilities

Defining and leading an integrated, enterprise-wide, market-facing marketing and communications strategy aligned to growth objectives and long-term value creation.
Translating business priorities into clear, executable roadmaps with defined ownership, outcomes, and ROI.
Positioning Availity as a category leader through differentiated positioning, thought leadership, and market-shaping narratives.
Leading omnichannel engagement anchored in high-quality content creation by bringing a clear, distinctive voice and leveraging modern formats (including video and social) to ensure Availity is consistently discovered, understood, and trusted across digital, field, and AI-driven channels.
Championing the adoption of AI, automation, and advanced marketing technologies to increase productivity, personalization, and speed-to-market.
Identifying and scaling high-impact automation opportunities, reducing manual effort while improving quality and consistency.
Building a test-and-learn culture, leveraging experimentation, predictive insights, and emerging technologies to continuously improve outcomes.
Ensuring marketing operations are data-driven, adaptive, and future-ready.
Continuously evolving the marketing operating model to support scalable growth.
Establishing a rigorous operating system with clear metrics, dashboards, and performance visibility across all marketing functions.
Driving accountability for outcomes tied directly to pipeline generation, revenue growth, and customer engagement.
Designing high-impact engagement strategies (including events and experiences) that drive pipeline velocity and deepen relationships.
Overseeing end-to-end strategy and execution across Marketing.
Partnering with the Go-To-Market team on strategy, positioning, and messaging to support product growth and competitive differentiation.
Ensuring a consistent, compelling brand experience across all customer touchpoints.
Aligning marketing closely with sales to improve conversion and customer lifecycle outcomes.
Overseeing and serving as a strategic advisor on corporate communications, public relations, and executive messaging to elevate brand trust and credibility.
Owning enterprise crisis management and crisis communications, ensuring preparedness, rapid response, and clear, coordinated messaging to protect and strengthen the company’s reputation.
Ensuring clarity, alignment, and impact across internal and external communications.
Building and leading a high-performing team, with strong accountability for both outcomes and behaviors.
Developing future leaders through coaching, mentorship, and stretch opportunities.
Fostering a culture of ownership, innovation, and continuous improvement.
Prioritizing talent development, succession planning, and capability building to future-proof the organization.
Partnering with executive leadership to align marketing strategy with enterprise priorities.
Serving as a trusted advisor to sales, product, and cross functional leaders
Communicating strategies, performance, and investment decisions clearly and with impact to executive leadership and the Board

Benefits

competitive salary
bonus structure
generous HSA company contribution
healthcare
vision
dental benefits
401k match program
unlimited PTO for salaried associates
9 paid holidays
Paid Parental Leave for both moms and dads, both birth parents and adoptive parents.