Vice President Insights
About The Position
At NIQ, we deliver the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth. We are looking for a Vice President, Insights to lead the manufacturer client, bringing a high level of strategic thought leadership, industry perspective, and consultative partnership to help the client identify and act on the strongest pathways to growth across OTC and Personal Care. This role will be accountable for elevating the quality of insights, connecting signals across the marketplace, and leading the team that serves the client toward the right solutions for their most important business questions. You are a seasoned CPG insights leader with strong experience in OTC and Personal Care (preferred) and the ability to bring forward industry perspective that helps clients see what matters, what is changing, and where growth can be unlocked. You are a strong listener and a confident advisor: you seek to understand client needs, but you also know how to shape the conversation, challenge assumptions constructively, and lead the team toward the best solution. You are energized by connecting dots across data, consumer behavior, retail dynamics, category trends, and business strategy to create compelling stories and clear recommendations. You inspire teams to think beyond the ask, elevate the work, and deliver insights that help the client make stronger, faster decisions.
Requirements
- 10+ years of experience in the CPG industry, with meaningful experience in OTC, Personal Care, Health & Wellness, or adjacent consumer categories preferred.
- At least 5 years' experience leading teams and ability to coach others in data analysis
- Strong stakeholder management experience with complex client relationships, including the ability to build trust, influence senior stakeholders, and elevate the quality of strategic partnership.
- Demonstrated ability to use data analytics, consumer insights, retail dynamics, and industry context to drive brand building, marketing, merchandising, innovation, and growth strategy.
- Experience working with syndicated tools (NielsenIQ or Circana, or similar panel, RMS/POS, scan data)
- Proven track record of building client engagement through thought leadership, consultative problem solving, and the ability to connect business questions to high-impact analytic solutions.
- Ability and willingness to work onsite at the client site a minimum of two days per week.
- Bachelor's Degree or Master's Degree
Responsibilities
- Lead a team of analytics / insights associates successfully; guiding, coaching and developing team members; providing them with timely feedback and recognition on performance to ensure the team demonstrates high standards of performance and professional competencies
- Partner closely with cross-functional peers and the Account Director to elevate the client experience, align on joint business goals, and ensure NIQ is bringing forward integrated, value-creating solutions.
- Lead the team in listening deeply to client needs, pressure-testing the true business question, and translating those needs into the right analytic path rather than simply taking prescriptions from the client.
- Own and lead key client meeting responsibilities by bringing elevated insights, commercial perspective, and relevant industry trends across OTC, Personal Care, consumer behavior, retail dynamics, and category growth opportunities.
- Own cross-category insights that connect performance across the business, helping the client identify total risks, opportunities, and strategic priorities that inform stronger decision-making.
- Grow executive-level engagement by acting as a strategic dot connector who synthesizes client priorities, marketplace trends, consumer signals, and NIQ capabilities into clear, compelling recommendations.
- Inspire and guide the team to identify pathways to growth for the client, building stories that move beyond reporting to deliver actionable implications, strategic choices, and client-ready recommendations.
- Be present onsite at the client site a minimum of two days per week to deepen partnership, strengthen day-to-day collaboration, and stay closely connected to emerging client priorities.
Benefits
- Flexible working environment
- Comprehensive healthcare plan (medical, Rx, dental, and vision).
- Flexible spending accounts and a Health Savings Account (including company contributions).
- Life and AD&D insurance.
- 401(k) retirement plan including company matching contributions.
- Disability insurance.
- Tuition Reimbursement.
- Discretionary paid time off program and 11 paid holidays.
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
Associate degree
