Vice President, Hotel Commerical Strategy

Universal Orlando•Orlando, FL

About The Position

Leads commercial strategy for the Universal Orlando hotel portfolio, driving demand, revenue optimization, and integrated go-to-market (GTM) planning in partnership with Loews Hotels & Co. and the broader Universal Destinations & Experiences (UDX) Brand & Commercial organization. Oversees execution of hotel strategies through direct leadership and cross-functional partnership. This role aligns hotel strategy with portfolio-level brand, audience, product, and destination GTM strategy and planning to ensure hotels are fully integrated into the end-to-end guest journey; and ensures hotel priorities are clearly represented and delivered through centralized activation teams. The VP is accountable for achieving Hotel Joint Venture revenue objectives while advancing a seamless, connected guest experience across channels, platforms, and on-property experiences. The role serves as the primary commercial liaison with Loews, co-developing strategies and ensuring alignment between UDX commercial priorities and Loews operational execution.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field required
10+ years of experience in hotel commercial strategy, sales, marketing, and/or revenue management.
Experience managing multi-property hotel portfolios and leading cross-functional teams.
Demonstrated success driving revenue growth through integrated commercial strategies.

Nice To Haves

MBA or equivalent advanced degree preferred
Experience working within or alongside joint venture or partnership structures preferred.

Responsibilities

Defines and leads the overall commercial strategy for the on-site hotel portfolio, including transient and group segments, to achieve annual revenue and profitability targets.
Translates portfolio-level brand, audience, and product strategies into hotel-specific go-to-market plans and demand strategies.
Develops and presents the annual Hotel GTM Plan to Joint Venture partners, including demand forecasts, revenue projections, and strategic investment priorities.
Partners with Destination GTM leadership to align hotel strategies with broader destination priorities and in-year performance goals.
Retains primary ownership of hotel revenue management function, including pricing, inventory, and yield strategies to maximize total revenue performance.
Partners with Pricing and Commercial Product teams to inform offer structure, packaging, and bundling (e.g., hotel + ticket products).
Establishes performance targets and monitor KPIs across segments, channels, and properties, driving continuous optimization.
Ensures each hotel brand maintains a distinct and compelling market position while contributing to the overall destination value proposition.
Ensures hotels are fully integrated into the end-to-end guest journey from awareness and planning through booking, stay, and return.
Partners with technology, commerce, marketing activation, and JV teams to enable seamless booking, merchandising, and cross-sell/upsell opportunities across direct and third-party channels.
Drives alignment between hotel communications and the broader omnichannel ecosystem to deliver a consistent and connected guest experience.
Serves as the senior commercial liaison to Loews Hotels & Co., including executive-level engagement with Loews leadership and on-property operations teams.
Co-develops joint strategies to optimize performance across the hotel portfolio while respecting JV governance and operating structures.
Represents hotel commercial priorities within UDX senior leadership forums and ensure alignment across internal and external stakeholders.
Identifies and leads growth initiatives that drive incremental demand, including new packages, partnerships, and market-specific strategies.
Supports the integration of new experiences, events, and commercial products into hotel offerings to enhance value and drive conversion.
Collaborates with New Ventures and Product Strategy teams to ensure scalability and repeatability of new initiatives.
Leverages data, analytics, and market insights to inform strategy, optimize performance, and anticipate shifts in demand.
Establishes a test-and-learn agenda to continuously improve pricing, offers, channel mix, and guest engagement strategies.
Monitors macroeconomic, competitive, and travel industry trends to proactively adjust strategies.
Leads and develops a high-performing commercial team across marketing, sales, and revenue management functions.
Fosters a culture of accountability, collaboration, and continuous improvement.
Maintains strong team engagement and satisfaction outcomes.
Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training, and team member involvement activities.
Performs other duties as assigned.