Vice President - Head of Marketing (Dow Jones Energy)

Dow Jones & Company•New York City, NY

5d•Hybrid

About The Position

As Vice President - Head of Marketing for the Energy business, you will define the marketing strategy and plan to support the business’ strategic growth initiatives. You will act as the primary marketing partner to the General Managers and Senior Leaders and lead product marketing efforts to define value propositions and points of differentiation by market segment, while maximizing the outcomes and success of lead generation campaigns. You will orchestrate a unified, data-driven marketing ecosystem that optimizes the entire client lifecycle. You will report to the Executive Vice President - General Manager, Dow Jones Energy. Dow Jones Energy delivers trusted price transparency, benchmarks, analytics, news, and insights across the global energy, chemicals, metals, and fuel supply value chains. Our offerings support institutional investors, analysts, and traders navigating spot, wholesale, and retail markets, as well as emerging segments tied to the global energy transition. Through authoritative data, real-time intelligence, and deep market expertise, Dow Jones Energy enables financial professionals to mitigate risk and make high-stakes commercial decisions in volatile, fast-evolving global markets.

Requirements

At least 15 years’ B2B marketing experience within technology, energy/commodities, financial information services, or media/publishing
Extensive experience working with Sales organizations in leading product and account-based marketing activities and lead generation campaigns
Experience with recurring revenue/subscription revenue models and one-off events models
Deep understanding of paid media, content marketing, thought leadership, events, digital/online presence, and branding
Familiarity with AI-driven analytics, reporting technologies, subscription intelligence platforms, and enterprise SaaS solutions
Experience working in or leading a centralized marketing model
Strong background in managing significant marketing budgets with a focus on high-impact resource allocation and cost-efficiency
Ability to act as a trusted advisor to General Managers and Business Leaders

Responsibilities

Lead a centralized direct marketing organization for the Energy product suite: OPIS, CMA, PCW, A2i, Ecomovement
Act as a key partner to the GM and Business Leaders to ensure marketing activities and resources support the business’ strategic initiatives and are optimized for effectiveness
Define the marketing strategy, roles, and resources needed to support Industries’ growth and target areas of opportunity as the Energy product suite evolves
Leverage customer feedback and market research to inform and prioritize plans
Define value propositions for product offerings for different markets and end users
Coordinate and prioritize marketing initiatives by client types and market segments to achieve sales and retention targets
Collaborate with different teams within the central marketing organization to execute and optimize paid media, online presence, and event-related activities for target market segments
Align closely with respective Sales leaders and organizations to optimize quality, pipeline velocity, and closed-won outcomes
Track and measure lifecycle impact of leads through to closed won/lost opportunities
Establish a performance dashboard to monitor daily KPIs, diagnose bottlenecks, and optimize resource allocation
Manage and coordinate online presence and positioning for different products and different market segments to maximize awareness
Lead exploration and testing of different channels for promoting awareness and engaging customers
Collaborate with other marketing leaders and teams of B2B products within Dow Jones