Vice President, Go to Market

Mariner

1d•$150,000 - $250,000

About The Position

Are you an innovative, strategic marketing leader with a proven track record in driving organic growth? Mariner is seeking a visionary Marketing Leader for Organic Growth Go-to-Market who will define and execute how we reach, engage, and convert new clients. This high-impact role is equal parts strategist, operator, and connector—owning the entire go-to-market process from vision through execution. You will lead new growth channels, forge strategic alliances, and unlock emerging audience segments while shaping an outstanding client experience. As a key member of our team, you’ll share responsibility for influencing pipeline contribution and delivering on revenue-driven goals—not just program execution. Success requires influence, clear prioritization, and the ability to turn complex strategies into compelling narratives, scalable programs, and impactful client journeys that accelerate business growth.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field
15+ years of proven success in organic growth, go-to-market strategy, and multi-channel execution
Demonstrated ability to design and optimize client journeys that drive business results
Experience with alliances, partner ecosystems, or indirect channels
Experience partnering with sales/business development to align on pipeline and handoff criteria
Proven ability to build and scale sales and partner enablement functions
Comfort with piloting new technologies to improve marketing impact and scalability
Entrepreneurial mindset with the willingness to build and adapt collaboration models in a high-growth, fast-paced environment

Nice To Haves

Experience in financial services, wealth management, or professional services
Background in developing growth programs for high-consideration categories
Familiarity with referral-driven or partner-led growth models

Responsibilities

Define and lead the go-to-market strategy for organic growth by aligning channels, audiences, and messaging to business priorities
Lead marketing across critical alliances including CPA, Credit Union/Banking, and Investment Banking, ensuring effective activation
Drive corporate partnership marketing programs to expand our reach and engage new audiences
Build and maintain ICPs and robust audience segmentation frameworks to power niche growth channels
Translate competitive and market intelligence into actionable positioning updates and identify new opportunities with the growth team
Design and visualize end-to-end client journeys across organic growth channels, holding accountability for conversion results
Identify and optimize key moments in the client journey, aligning content and campaigns to each stage
Collaborate with Lifecycle, Performance Marketing, and Analytics to improve conversions and remove friction points
Create a clear framework for channel, touchpoint, and message cohesion
Partner with Lifecycle, Performance Marketing, and Lead Desk to drive integrated contact acquisition, lead generation, and pipeline growth
Ensure seamless transitions from awareness to engagement to pipeline conversion across channels
Develop sales enablement tools and measure partner, content, and brand engagement outcomes
Partner with events teams to build and execute a high-impact sponsorship strategy and integrate events into broader demand generation efforts
Create and own content supporting organic growth channels, including hands-on development and production
Collaborate with content leadership and brand team to ensure cohesive multichannel content and a differentiated market presence
Drive earned media and communication strategies to reach new audiences
Build scalable, repeatable programs across alliance and partner channels
Deliver campaigns, content, and toolkits to encourage adoption and amplification within teams
Ensure consistency across all partner initiatives
Collaborate with Analytics leadership to tie marketing investments directly to business outcomes
Define KPIs and manage measurement frameworks to monitor and communicate ROI
Leverage insights to continuously refine strategy and improve effectiveness