Vice President, Global Marketing

Adlib Software•Oakland, CA

1d•Remote

About The Position

Adlib Software is hiring a Vice President of Global Marketing to lead marketing across North America and Europe. The role owns marketing-sourced pipeline for insurance and marketing’s retention and expansion targets for the installed base. The VP will lead the company’s brand transition, build North American demand using a proven European playbook, and run a quantitative, AI-powered marketing function. The role leads a senior team spanning marketing operations, North American and European field marketing, and GTM engineering, and partners closely with Sales, Product, and Customer Success. The position is remote in the United States or Canada, with approximately 25% travel, including industry events and visits to European offices. The VP owns the marketing budget and its return, and reports pipeline and installed-base results to the executive team and board monthly. Compensation includes base salary, an annual bonus tied to pipeline and retention targets, equity, and a full benefits package.

Requirements

10+ years of experience in B2B software marketing.
5+ years leading teams.
5+ years of insurance technology experience, including carriers, MGAs, TPAs, and their ecosystem.
Experience scaling marketing at a growth-stage company with $15M to $40M ARR.
Quantitative and data-driven; has owned a pipeline target and is fluent in funnel math, attribution, unit economics, marketing automation, and Salesforce.
Hands-on use of AI tools across marketing, such as Claude and Regie.ai, including rebuilding workflows around them rather than only trialing them.
A portfolio of distinctive B2B creative work that produced pipeline.
Hands-on experience with field- and event-led demand generation.
Experience marketing to an installed base across more than one industry.
Experience leading marketing across North America and Europe.
Able to travel about 25%, including to industry events and European offices.

Nice To Haves

Private-equity-backed company experience.
Launched a European product in North America or replicated a playbook across regions.
Led a rebrand or brand integration following an acquisition.
Claims or underwriting domain knowledge.

Responsibilities

Own global marketing-sourced pipeline, coverage, and conversion targets for insurance.
Own marketing’s retention and expansion targets for customers outside insurance, including customer, partner, and lifecycle marketing that supports renewal and growth.
Build the North American demand engine, including field- and event-led programs, using the proven European playbook.
Manage marketing based on data by testing, measuring, and reallocating spend toward programs that convert.
Use current AI tools across content, campaigns, outbound, account intelligence, and reporting to increase measured output per person.
Develop distinctive campaigns, events, and content that make Adlib and Paperbox memorable to buyers.
Lead the global brand transition to an insurance-led, agentic company for regulated industries; establish a unified brand architecture and web presence across Adlib and Paperbox.
Steward company and solution messaging and ensure consistent execution across regions, channels, and sales enablement.
Lead and develop the global marketing team and own the marketing budget and its return.
Run a unified funnel from first touch to close and report pipeline, coverage, cost per opportunity, win rate, and installed-base results to the executive team and board monthly.
In the first 90 days, learn the products, customers, funnel, and team; deliver a diagnostic and 12-month marketing plan with quarterly targets; launch North American programs, initial creative tests, an AI operating model, funnel reporting, and a brand roadmap.