Vice President, Global Marketing

Adlib Software•Oakland, CA

1d•$175,000 - $200,000•Remote

About The Position

Adlib is hiring a Vice President of Global Marketing to lead marketing across North America and Europe. The role owns marketing-sourced pipeline for insurance, along with marketing retention and expansion targets for the installed base outside insurance. It will lead the company’s brand evolution and build North American demand using a proven European playbook. The VP will run a quantitative, data-driven, AI-powered marketing function, using tools across content, campaigns, outbound, account intelligence, operations and reporting. The role leads a senior team across marketing operations, North American and European field marketing, and GTM engineering, and partners closely with Sales, Product and Customer Success. It also owns the marketing budget and reports funnel and installed-base results to the executive team and board monthly. Adlib describes itself as a document-to-decision engine for regulated industries. In September 2026, it acquired Paperbox, a mail-to-decision engine for insurance trusted by more than 100 European insurers. The combined company serves customers globally across insurance and other regulated industries and is backed by Diversis Capital.

Requirements

10 or more years of experience in B2B software marketing.
Five or more years leading teams.
Five or more years of insurance technology experience, including work with carriers, MGAs, TPAs and their ecosystem.
Experience scaling marketing at a growth-stage company from $15M to $40M ARR.
Quantitative and data-driven approach, with ownership of a pipeline target and fluency in funnel math, attribution, unit economics, marketing automation and Salesforce.
Hands-on experience with AI tools for marketing, such as Claude and Regie.ai, including rebuilding workflows around them rather than only trialing them.
A portfolio of creative work that stood out in B2B and produced pipeline.
Hands-on experience with field- and event-led demand generation.
Experience marketing to an installed base across more than one industry.
Experience leading marketing across North America and Europe.

Nice To Haves

Private-equity-backed company experience.
Experience launching a European product in North America or replicating a playbook across regions.
Experience leading a rebrand or brand integration following an acquisition.
Claims or underwriting domain knowledge.

Responsibilities

Own global marketing-sourced pipeline, coverage and conversion targets for insurance.
Own marketing retention and expansion targets for customers outside insurance through customer, partner and lifecycle marketing.
Build North American demand generation, field marketing and event programs using the proven European playbook.
Manage marketing quantitatively by testing, measuring and reallocating spend based on conversion and return.
Operate an AI-powered marketing function using current tools across content, campaigns, outbound, account intelligence and reporting.
Develop distinctive campaigns, events and content that make Adlib and Paperbox memorable to buyers.
Lead the global brand transition to an insurance-led, agentic company for regulated industries, including a unified brand architecture and web presence for Adlib and Paperbox.
Steward company and solution messaging and ensure consistent execution across regions, channels and sales enablement.
Lead and develop the global marketing team and own the marketing budget and its return.
Run a unified funnel from first touch to close and report pipeline, coverage, cost per opportunity, win rate and installed-base results to the executive team and board monthly.
In the first 90 days, learn the products, customers, funnel and team; deliver a diagnostic and 12-month plan with quarterly targets; launch North American programs; test initial creative; establish an AI operating model and funnel reporting; and agree on a brand roadmap.