Vice President, Franchise Growth

WellBiz Brands, Inc.•Denver, CO

1d•$150,000 - $160,000•Remote

About The Position

WellBiz Brands seeks a high-impact sales leader to capitalize on the company’s momentum and potential. This role requires a proactive, energetic, and commercially-minded leader experienced in franchise sales and portfolio management for multi-brand franchise platforms. The executive will advocate for both the business and the franchisee, focusing on building and growing an integrated franchise sales engine across several brands domestically, internationally, and in non-traditional settings. Working with the CDO, this role will set the direction and strategy of the sales team, aligning lead generation and sales processes to meet and exceed KPIs and ongoing development initiatives for the five franchise brands. This is a team-first, player-coach leadership role, with approximately 70% dedicated to coaching, developing, and activating Franchise Sales Directors, and 30% focused on direct sales activity in international and non-traditional franchise channels. The role champions a winning culture and a motivating, high-energy, and positive team environment.

Requirements

A builder in every sense: strategy, process, plans, and teams.
Ability to translate a strong vision into business reality and success.
Known for your relentless focus on customer and business outcomes and proven ability to build and inspire great teams.
Focus on the core of what drives the business is key in a world of multiple brands and over 750 studios.
Commercially minded — knows how to drive growth and impact across critical KPIs.
Ability to balance “gut instinct” with data to ensure decisiveness and momentum with internal and external stakeholders.
Inspiring, visionary leader — people follow you from company to company.
A track record of developing Franchise Development strategy
Leading successful sales teams in the Franchise industry.
Ability to work independently; set and meet deadlines.
Strong understanding of the Franchise Disclosure Document (FDD).
Strong negotiation, influence, analytical, and financial acumen.
Confident, positive attitude and ability to lead in a sales environment.
Collaboration across teams and levels within the organization.
Ability to teach selling systems and tactics.
Ability to work well under pressure and meet deadlines.
Skillful at relationship building and influencing prospects.
Accountability for the achievement of consistent, measurable results.
Ability to work collaboratively and professionally with company executives and other business leaders
Excellent written and verbal communication skills (content creation for decks, dashboards, etc.).
Bachelor’s degree required.
Data-Driven Growth/Optimization/Scale Mindset: Has an ability to both develop a strategy and lead the organization in its execution. Eager to take on new challenges with open-mindedness and a winning mindset while respecting the team, peers, and leaders. Can think high and low. Possesses the intellectual horsepower/problem-solving ability to lead the charge in tackling complex problems. Uses data/analytics todrive business decision-making.
Ownership and Mastery of Craft: Focused on outcomes. Able to deliver on commitments while installing the right amount of process to enable steady performance. Flexible in approach to deliver quality and brand excellence in the face of high growth and unexpected twists and turns. A relentless execution expert with confidence in her/his expertise in core areas. Always learning, optimizing, and improving.
Collaboration and Influencing: Will have the gravitas, willingness, and ability to work effectively at all levels of the organization. Facilitates connection and collaboration across the business. Brings the “playbook” to the table and has the ability to communicate the vision of what we are trying to accomplish to drive ultimate success for our franchisees and WellBiz. Will contribute skill and experience with generosity and be willing to work with anyone to drive real business impact. Balances strong quantitative and analytical skills with the emotional intelligence needed to influence organizational outcomes.
Effective Communication Skills: High integrity, no-nonsense approach. Knows how to communicate through the brand voice and at all levels of the organization. Understands how to communicate through a decentralized organization. Quick and to the point. Welcomes radical candor from above and below. An active listener.
Innovation and Entrepreneurialism: Ability to thrive in a dynamic, fast-paced environment. Relentless focus on improvement and raising the bar. Leans in harder when times are good. Balances scrappiness and execution with business maturity, prioritization, and thoughtfulness. Is curious, agile, a self-starter and welcomes challenge as a conduit to improvement. Can be creative with resources and has a history of gettingthings done in complex environments and flat hierarchies.

Nice To Haves

Fitness/wellness/beauty experience is a plus.

Responsibilities

Personally lead direct sales activity in international and non-traditional franchise channels (~30% of role), where senior-level engagement and expertise have the greatest impact on closing deals.
Lead, coach, and develop a team of Franchise Sales Directors (~70% of role): build and execute the strategy, playbooks, and accountability structures that drive the team & collective performance and close rates.
Setting the Sales, Lead Generation and Portfolio Management strategies, and leading the rollout and tracking thereof
Leading a Team of Sales, Lead Generation and Portfolio Management professionals.
Analyze current lead flow and sources advising and implementing methods for increasing lead volume and quality.
Identify, attract, and close professionally and financially qualified franchise owners across 5 brands.
Align strategy and candidate targets, ensuring an increase in quality and qualified leads closed.
Work closely with the brand Operations, Real Estate, Marketing, Training and Finance teams of all 5 brands, meeting the unique needs of each brand and their goals.
Together with the Real Estate team, develop market strategies to increase pipeline and achieve sales goals.
Leads and project manages the timely and accurate compliance with all applicable state and federal franchise disclosure laws and regulations and execution of franchise agreements and corporate procedures/ legal guidelines.
Create incentive packages internally to engage and motivate the team, and external campaigns to generate urgency and excitement with prospects.
Work with Real Estate and Legal to develop proximity/impact policies and process.
Work with teams and Executive Leadership across the system, to develop other franchise policies as needed by the business over time
Provide leadership and guidance to direct reports, including domestic and international sales, portfolio management and lead generation functions.
Fully comprehend the FDD of all 5 brands and articulate and educate prospects, as well as coach the development team, on FDD questions and positioning.
Ensure systems, processes, and procedures are effective and provide recommendations for enhancements.
Represent the company and Brands at panel discussions, Tradeshows and other channels as needed to generate and sustain a healthy and growing franchisee portfolio