Vice President for Strategic Marketing and Communications

Morehouse College Portal • Atlanta, GA

3d • Onsite

About The Position

Morehouse College seeks a bold, entrepreneurial, and collaborative marketing and communications professional to serve as its vice president for strategic marketing and communications. The vice president for strategic marketing and communications (VPSMC) will join Morehouse in a moment of new leadership, new vision, and new resources. Reporting to Dr. Bowman and serving as a member of his strategy group, the VPSMC will capture, frame, and communicate the impact of Morehouse – past, present, and future – particularly the richness of its story and tradition of producing academically exceptional, morally grounded, and service-oriented leaders for a rapidly evolving world. The VPSMC will conceive of a modern, forward-thinking marketing and communications strategy that brings Morehouse to life across every channel and touchpoint, celebrating the College’s unique role in higher education and the contributions of its students, faculty, and alumni to the wider world. The VPSMC will serve as a thought leader and strategic partner on marketing and communications for executives and faculty across Morehouse and will oversee a team of 10 committed staff. This executive will bring a comprehensive understanding of modern, integrated marketing, branding, and communications programs and tools; reputation, issues, and crisis management; and the role of owned, earned, and paid media. The successful candidate will have a strong track record of elevating awareness of an institution; crafting messaging platforms that engage and excite a wide variety of audiences; managing and motivating a committed team of professionals; innate curiosity and interest in others; and a collaborative orientation that welcomes colleagues and the wider community to partnership. The Vice President for Strategic Marketing and Communications (VPSMC) is charged with elevating awareness and refining the brand of Morehouse College with multiple audiences, demonstrating its impact as well as the impact of Morehouse Men. Many of these audiences already have a strong impression of Morehouse, notably current students, faculty, staff, and alumni. It is the key task of the VPSMC to take those perspectives and craft an authentic, unifying narrative that respects the College’s history and traditions, recognizes its current excellence, and builds a shared commitment to its ambitions for the future. The VPSMC should craft a communications strategy that additionally provides compelling stories to external audiences, donors, external partners, academic peers, and national media. Reporting to Dr. Bowman and serving as a key member of his strategy group, the VPSMC will work with College partners to design and implement a marketing, branding, and communications strategy that holistically frames and elevates Morehouse College in this period of momentum and push to the future.

Requirements

• A Bachelor’s degree is required.
• Experience in developing and executing marketing plans on regional and national scales.

Nice To Haves

• Prior experience in higher education is strongly preferred.

Responsibilities

• Capture, frame, and communicate the impact of Morehouse – past, present, and future.
• Conceive of a modern, forward-thinking marketing and communications strategy.
• Serve as a thought leader and strategic partner on marketing and communications for executives and faculty across Morehouse.
• Oversee a team of 10 committed staff.
• Develop and execute marketing plans on regional and national scales.
• Elevate awareness and refine the brand of Morehouse College with multiple audiences.
• Craft an authentic, unifying narrative that respects the College’s history and traditions, recognizes its current excellence, and builds a shared commitment to its ambitions for the future.
• Craft a communications strategy that additionally provides compelling stories to external audiences, donors, external partners, academic peers, and national media.
• Work with College partners to design and implement a marketing, branding, and communications strategy that holistically frames and elevates Morehouse College.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive