Vice President for Enrollment & Marketing

Northwest Nazarene University Inc•Nampa, ID

39d•Onsite

About The Position

The Vice President of Enrollment and Marketing (VPEM) serves as a senior executive leader responsible for developing and executing a comprehensive, data-informed strategy to recruit and enroll an academically qualified student body. Reporting to the President, the VPEMC provides visionary leadership for enrollment management, marketing and communications, and brand strategy, ensuring alignment with institutional mission, goals, and market demand. The VPEM oversees the integration of admissions (Traditional Undergraduate, Graduate, and Professional), enrollment technologies and analytics, to drive sustainable growth, enhance institutional visibility, and strengthen the university’s reputation. The VPEM is responsible for the development and monitoring of all the Universities enrollment strategies, admissions goals, enrollment tracking, and student customer service strategies. The VPEM will have a key role as the university's chief message officer, working with the University President, the Senior Leadership Team (SLT), the Director of Marketing and institutional offices and individuals responsible for the marketing of NNU. The VPEM will guide the various sectors of the institution directly responsible for message, as well as work with all appropriate campus entities regarding media-related matters.

Requirements

Committed Christian, with a history of being
Earned master’s degree in a field of study relevant to the position (e.g., marketing and educational leadership)
A passion for the role of Christian higher education in the church and society
A current member of the Church of the Nazarene or, if not already, a willingness to join, embrace and actively participate in the Church of the Nazarene
In full alignment with the Theological convictions of the Church of the Nazarene.
At least five years of experience in admissions, enrollment, marketing or a related field
At least five years of administrative experience, including experience in hiring, training, and promotion of staff
A deep understanding of sales and customer service, with the proven ability to provide leadership within the context of higher education
An understanding of social media norms, practices and platforms
Strong strategy, organization, analysis, and problem-solving skills
A record of success in admissions initiatives and enrollment strategy development
Personal and professional integrity and trustworthiness, and the ability to maintain a high degree of confidentiality
A willingness to be a student of higher education with an understanding of current trends and movements
An appreciation for, and a model of, servant leadership
Exceptional written and verbal communication skills – including, ability to engage a wide variety of constituents, present to large groups, conduct team training, meet with potential students and their parents, coach a team
Ability to understand, analyze and interpret enrollment data
Experience with PC software, especially Microsoft Office applications, and the ability to learn new software
A willingness and ability to travel periodically for work
The ability to view a computer screen for extended periods of time
The ability to sit for extended periods of time

Nice To Haves

Possess a doctoral degree in a relevant discipline
Ten or more years of experience in admissions, retention, enrollment, marketing or a related field

Responsibilities

Supervises recruiting and hiring of all personnel within the Enrollment, Marketing & Communications sector (EMC).
Provides oversight, training, leadership, and accountability for individual directors within the EMC sector.
Provides enrollment leadership and oversight throughout the admissions, enrollment and marketing cycles.
Supervises, motivates, and coaches a team of professionals engaged in achieving enrollment targets, sales activities, and customer service measurements and outcomes.
Designs and develops performance metrics driven by recruitment activities, creating a culture of assessment and accountability.
Works collaboratively with NNU leadership to create an annual enrollment forecast for traditional, graduate, and professional studies offered by NNU.
Develops and implements enrollment strategies, aligning the strategies with input from the SLT, the Board of Trustees, and the University Strategic Plan.
Works closely with the Director of Marketing & Communications to produce a comprehensive and effective marketing plan for student recruitment and enrollment.
Manages a comprehensive student communication plan that supports not only admissions, but retention and persistence, multi-cultural engagement and student services.
Provides guidance for the continued implementation and development of all enrollment technologies.
Regularly schedules and leads meetings with campus leaders to evaluate enrollment results and goals.
Participates in campus commissions/ work groups focused on strategic enrollment planning, student customer service, marketing & communication and culture.
Collaborates with campus leadership to develop procedures to ensure compliance with admissions procedures.
Assure that all appropriate campus programs and entities are involved in preparing annual institutional and program-specific marketing plans, providing expertise in planning and timely creation of professionally produced product to establish and strengthen the NNU brand
Manages multiple budgets and directs appropriate expenditures.
Interacts with the University’s Board of Trustees, serving as a resource person to one or more Standing Committees, and participates in the semi-annual meetings and periodic retreats.
Interact with the regional NYI Northwest Field Council.
Performs other related duties as assigned.