Vice President for Campaigns and Communications

National Women's Law Center • Washington, DC

23h • $237,982 - $274,116 • Hybrid

About The Position

The Vice President for Campaigns and Communications (VP) is a senior leader responsible for shaping the public voice, visibility, and narrative impact of the Law Center. As a member of the senior leadership team, the VP will lead the organization’s efforts to build awareness, engage key audiences, and advance cultural and policy change through strategic communications, public storytelling, and integrated advocacy campaigns.
Working across the institution and reporting to the Chief External Affairs Officer, the VP will drive a modern, integrated communications, campaigns, and marketing strategy that connects policy, advocacy, and culture. This leader will harness digital engagement, media strategy, narrative change, grassroots mobilization, and public education to elevate the Law Center’s work and expand its reach and influence.
The VP oversees a $2M operating budget and leads a high-performing team of nearly 20 staff across four core functions—campaigns, content, media relations and storytelling, and events—responsible for the organization’s owned, earned, and paid communications efforts. Current direct reports to the VP include 2 Senior Directors and 1 Director, with team members reporting into their roles. This role requires a strategic communicator and organizational leader who understands the interplay between law, policy, and culture, and who can translate complex policy work into compelling public narratives that move audiences to action. The VP will bring a strong understanding of the rapidly evolving media and digital landscapes, a passion for building and mentoring talented teams, an understanding of the legislative process, and a commitment to gender justice. The VP will be a strong and experienced leader of people, and will inspire, motivate and effectively guide a team of highly qualified professionals They will thrive in a dynamic environment and contribute to the Law Center’s culture of collaboration, learning, and impact.
This is a full-time, exempt role of 37.5 hours per week.

Requirements

• Senior-level experience (at least 12 years) successfully building and managing a collaborative and diverse team; strong interpersonal, problem-solving, and mentoring skills; demonstrated success applying an equity lens to leadership and management;
• Demonstrated skill in transparently framing organizational vision for departmental staff to ensure clarity in the successful execution to external audiences.
• Deep knowledge of and experience with running successful, national, multi-platform, issue-based campaigns;
• Experience with a broad range of media—print, broadcast, and digital—and with a proven track record that demonstrates an ability to leverage an organization’s content and expertise in the media;
• Experience with tactical and/or strategic oversight of digital programs, and data-driven approaches to increasing supporter reach and engagement;
• Ability to manage and stay on deadlines, especially in a rapid response environments, and to adapt and be nimble and creative in a fast-paced, evolving organizational culture;
• Exceptional writing, oral communications, and editing skills with an ability to translate complex theories and approaches into lay-audience-accessible language;
• Political savvy, with the ability to create and lead constructive partnerships; experience with influential personalities is preferred;
• Ability to work effectively with and gain the respect of multiple constituencies, including senior executives and decision-makers, team members at all levels, and staff across departments;
• Demonstrated experience steering an organizational brand and identity, ideally within a legal, policy, or campaign context;
• Ability to partner with fundraising staff to develop and implement integrated grasstops and grassroots campaigns and donor events that appeal to and engage a broad range of supporters, and that generate substantial unrestricted revenue;

Nice To Haves

• Past experience working with non-profit or movement leaders, legal scholars, policymakers, and/or attorneys is preferred.

Responsibilities

• Provide vision, transparency and clear priorities as well as strong day-to-day leadership and oversight of the team’s work, and lead, mentor, and grow a high-performing communications, marketing, and campaigns team of nearly 20 staff.
• Foster a collaborative, creative, and inclusive team culture focused on innovation, accountability, and impact.
• Oversee departmental planning, budget management, and resource allocation to ensure strategic use of the department’s $2M operating budget.
• Strengthen cross-team collaboration across policy, litigation, development, and executive leadership.
• Lead the organization’s overall communications and campaigns strategy to expand awareness, shape public narratives, and drive engagement around gender justice.
• Translate complex legal and policy work into compelling public storytelling that resonates with diverse audiences and advances cultural and policy change.
• Identify emerging narrative opportunities and cultural moments to elevate the Law Center’s voice and leadership nationally.
• Ensure communications strategies are integrated across research, litigation, policy advocacy, and organizing efforts.
• Grow the Law Center’s national visibility through coordinated earned media, digital strategy, partnerships, and public engagement.
• Oversee a modern media strategy that positions the organization’s experts and leaders as trusted voices in national conversations.
• Expand reach across digital platforms and emerging channels to engage new audiences and deepen supporter engagement.
• Guide message development and framing to ensure consistency, clarity, and impact across all communications.
• Lead integrated advocacy campaigns that mobilize grassroots and grasstops audiences and connect policy goals to public engagement.
• Align communications, digital organizing, and field strategies to drive participation and action.
• Partner with external coalitions, advocates, and cultural influencers to expand campaign reach and impact.
• Ensure campaign strategies support both the c3 and c4 entities while maintaining strategic alignment.
• Serve as a key strategic advisor to the Chief External Affairs Officer, President and CEO, and senior leadership team.
• Help guide institutional strategy by bringing insights from public engagement, communications trends, and narrative analysis.
• Represent the Law Center externally with partners, coalitions, media, and stakeholders

Benefits

• The Law Center offers generous leave and a comprehensive benefits package — including a match of up to 3% of the employee’s compensation to their 403(b) retirement plan account along with a non-elective contribution of 6% of the eligible employee’s salary, after they successfully complete their 90-day probation period.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed