Vice President, Earned Media (Corporate & Public Affairs)

Burson•Washington, DC

1d•$75,000 - $180,000•Hybrid

About The Position

Burson is looking for a Vice President based in Washington, D.C. to join their Corporate & Public Affairs, Earned Media team. This role will contribute to the firm's growth and performance by supporting large, integrated client teams across various workstreams and programs. The Vice President will support client business priorities with earned media strategy and planning, offer public affairs expertise, and execute earned media relations campaigns, content development, and other integrated internal/external efforts including executive visibility and thought leadership. A critical aspect of this role is understanding the sphere of influence with Beltway media. The ideal candidate will have deep familiarity with the Washington, D.C. media landscape and understand how to build and position a company’s brand story from a policy and stakeholder perspective, including how companies engage on issues important to their business, constituents, policymakers, and broader public audiences. Burson is seeking a solutions-oriented and earned-media savvy individual who thrives in a dynamic environment that fosters learning, rewards courageous tenacity, and offers opportunities to work across various industry verticals and collaborate across multiple practice teams and geographies.

Requirements

Minimum 8 years of previous public relations work experience in the corporate communications and public affairs sector with top tier national and Beltway media.
Agency experience is a plus.
Deep understanding of the Washington, D.C. media ecosystem and existing relationships with Beltway media and influencers.
Track record of developing proactive, positive storytelling for clients at the corporate level.
Experience supporting policy-oriented clients and understanding the intersection of earned media and policy influence.
Demonstrated media relations success including strategy and successful/measurable outcomes.
A blended background in both account management and media relations.
Advanced writing skills, ability to write for senior level management and audiences adapting tone and style.
Ability to manage complex relationships diplomatically and consultatively.
Ability to think innovatively; develop creative solutions and new programs.
Strong organizational and project management skills with the ability to manage multiple stakeholders and fast-moving priorities.

Nice To Haves

Experience managing media placements at global events is a plus, but not required.
Prior journalism, television production or newsroom experience is a plus.

Responsibilities

Leverage and build relationships with a variety of top tier, business and trade media including those in the mainstream, conservative and emerging media spaces.
Drive development of earned media relations strategies and tactics, delivering results.
Integrate and highlight Burson’s proprietary technologies to support innovative and creative earned media storytelling opportunities.
Serve as an SME in the Earned Media practice on D.C. and Beltway media, including the evolving reporter and newsletter landscape.
Support clients operating at the intersection of corporate reputation, policy and public affairs.
Play a lead role in mentoring junior team members and support professional development opportunities.
Develop and grow client relationships, acting as day-to-day point of contact.
Develop and/or edit key messages and media materials for corporate announcements or executives, including talking points, Q&As, news releases, etc. as needed.
Act as the client’s go-to source of information for industry and media trends and corresponding opportunities for new perspectives.
Support integrated teams and subject matter experts by helping drive projects forward and ensuring strong cross-functional coordination.