Vice President, Director of Social Intelligence and Measurement

Adelphi Group•New York, NY

10d•$107,000 - $165,000•Hybrid

About The Position

Methods+Mastery has an immediate opening for a senior leader in its Insights & Analytics team. The role bridges analysts, strategists, and Fortune 50 clients, helping clients improve marketing and communications through research, measurement methodology, and media monitoring and reporting across global social and earned media campaigns. The position focuses on developing new intelligence offerings and making measurement frameworks more efficient, scalable, automated, and accurate. The team analyzes and synthesizes data to provide actionable insights and tactical recommendations. The role leads client work end to end, from interpreting briefs and designing methodologies through budget management, project-team leadership, and delivery of business intelligence and recommendations. It develops goals, KPIs, and measurement frameworks for earned, owned, and paid social channels, and delivers performance reports, cultural and trend analyses, audience profiles, and influencer assessments. The position also advises clients on marketing intelligence trends and best practices; creates actionable data stories and real-time listening and monitoring protocols; contributes to innovation and practice leadership; and manages and mentors analysts. Collaboration spans clients, vendors, creative staff, strategists, and operations, including technical enablement and training teams to interpret reports and dashboards. The position follows Omnicom’s policy requiring employees to work in the office at least three days per week, unless additional in-office days are directed by the agency or manager. The anticipated salary range is $107,000–$165,000. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits is available.

Requirements

10+ years of total experience in digital marketing measurement, social analytics, or business intelligence reporting.
Ability to understand client business needs and develop tailored project proposals, including methodologies, team roles, and budgets.
Strong analytical skills and expertise analyzing and interpreting social-related data using standard software packages and client databases.
Expertise in measurement, benchmarking methodologies, cross-channel social metrics, and advanced data interpretation in Excel or Google Sheets.
Proven track record leading analyst teams on digital measurement, social analytics, and intelligence reporting or research projects from scoping through executive presentation.
Ability to identify patterns and surface actionable insights from complex data.
Experience writing and presenting clear, concise client deliverables that summarize data insights, outcomes, implications, and recommendations.
Excellent verbal and written communication skills for communicating project parameters, status updates, and outcomes to internal and external stakeholders.
Experience integrating generative AI tools and automated prompting into research and reporting workflows while protecting analytical rigor, quality, and integrity.
Experience with dashboarding tools such as Tableau, Google Looker Studio, or Microsoft Power BI.

Nice To Haves

Experience providing evaluative volumetric and content analysis with media monitoring tools such as Onclusive, Zignal, or Newswhip.
Experience with market research and consumer profiling tools such as YouGov, MRI Simmons, or GlobalWebIndex.
Experience with Google Analytics or other web analytics tools.
Experience evaluating paid media or social boosting programs and measuring influencer campaign performance.

Responsibilities

Lead client work end to end, including interpreting briefs, developing methodologies, managing budgets, leading project teams, and delivering business intelligence and recommendations.
Develop goals, KPIs, and measurement methodologies across earned, owned, and paid social channels.
Deliver performance reports, cultural and trend analyses, audience profiles, and influencer assessments to inform business objectives and decisions.
Advise clients on marketing intelligence industry trends and best practices.
Translate complex data into clear business intelligence and actionable insights supported by KPIs, visualizations, dashboards, or scorecards.
Design real-time listening and monitoring protocols for brand events, product launches, and crisis mitigation.
Stay current on social measurement and industry trends, and contribute to innovation planning and leadership for the Insights & Analytics practice.
Lead, manage, and mentor junior and mid-level analysts; apply industry best practices and develop team training modules.
Collaborate with clients, vendors, creative staff, strategists, and operations.
Oversee technical enablement and train client and internal teams to interpret new reports and dashboards.