Vice President, Digital Marketing - Focus Features

NBCUniversal•Universal City, CA

21h•$190,000 - $260,000•Hybrid

About The Position

Focus Features is seeking a VP, Digital Marketing to lead the strategy and execution of digital campaigns across our theatrical slate. This individual will bring deep expertise across the digital ecosystem, including the development of creative strategy and asset development, social management, platform innovation, emerging technologies, influencer partnerships, and digital media. The role requires a proven track record of driving innovative, high-impact campaigns that break through, drive awareness, and deliver earned media. The VP, Digital Marketing will be a strategic thinker who can solve complex challenges, identify new opportunities, and continuously evolve the studio’s digital marketing approach. This position will manage and develop a high-performing team, effectively balancing delegation and hands-on leadership while fostering collaboration, accountability, and best-in-class execution. They will be skilled at navigating diverse perspectives and motivating teams to deliver outstanding work. In addition, this individual will serve as a key partner to filmmakers, talent, and senior studio leadership, with the ability to communicate clearly and confidently at all levels. Strong presentation skills and executive presence are essential. A passion for film and a deep understanding of storytelling is critical to success in this role.

Requirements

10+ years of experience in a marketing position working specifically with TV and Theatrical motion pictures (in-house or agency).
Extensive experience in managing teams both in-house and vendors.
Strong written and communication skills.
Demonstrated leadership skills with experience effectively leading and managing a team.
Must be able to cultivate strong internal and external relationships.
Ability to work in a fast, dynamic environment, and with competing priorities.
Experience working directly with filmmakers and creative vendors.
Proven broad knowledge of media landscape and competitive set.
Passion for film and a deep understanding of storytelling.
Bachelor's degree or equivalent relevant experience.

Responsibilities

Own the end‑to‑end digital marketing strategy for Focus Features’ theatrical slate, from long‑lead positioning while in production through post-release, ensuring each campaign is creatively distinctive and results driven.
Serve as the lead digital strategist, shaping platform strategy, creative approach, and campaign architecture in partnership with marketing leads, publicity, research, creative, and media teams.
Act as a key digital liaison to filmmakers, talent, and external partners, helping shape authentic and collaborative digital storytelling.
Oversee all campaign digital tactics, activations, asset development, talent first content, influencer events, websites, banners and strategic partnerships.
Lead, mentor, and inspire a high‑performing digital marketing team, setting clear expectations, fostering creative excellence, and building a collaborative, accountable culture.
Champion innovation and experimentation across platforms, formats, and technologies.
Strong familiarity with the RFP process, and the selection of and management of agency partners to execute our campaigns.
Work closely with international and home entertainment counterparts to coordinate digital strategy for each release.
Create innovative, first-to-market programs with platforms that maximize ROI and earned media potential.