Vice President - Corporate Communications

Freshworks•San Mateo, CA

11h•$290,000 - $360,000

About The Position

We're looking for a Sr/Vice President of Corporate Communications to own and evolve Freshworks' narrative in the market globally, across every channel, and at every altitude. This is a rare seat: one where you're expected to think in long-term story arcs and get in the weeds on a Reddit thread or a niche IT newsletter. You'll partner directly with the C-suite, run a high-performing global team, and set the omnichannel communications strategy that fuels our growth among agile enterprises and IT leaders worldwide. This is not a role for someone who manages from a distance. We want someone who takes big swings to land the Wall Street Journal and knows which Subreddits your buyers actually trust.

Requirements

15+ years in corporate communications, with 5+ years leading a global function at a B2B technology company
Deep experience with challenger brands and category-defining moments where you've been part of a communications transformation and can point to the work
Proven track record managing communications at a publicly traded company or during high-stakes moments (IPO, M&A, earnings, product pivots)
Fluent in omnichannel storytelling. You think naturally across press, social, exec comms, content, and emerging channels, and you know how they reinforce each other
Media savvy with real relationships. You know which reporters matter and how to earn coverage that moves the needle, not just fill a clip report.
Social channel expertise. You know the difference between a LinkedIn strategy and an X strategy, you're watching TikTok and YouTube with the same attention, and you bring a learning mindset that keeps you ahead of platform shifts.
AI-native communications. You're already actively experimenting with how to influence LLM outputs, and you have a point of view on what the AI-era comms stack looks like.
Sophisticated measurement methodology. You know how to tie earned awareness to pipeline influence, and you can build that case with data.
Strong executive presence. You're comfortable in the boardroom, you earn trust quickly, and you know how to get buy-in without losing speed.
Bias toward creative, unconventional thinking. You’re more interested in disrupting the playbook than following it.
Thrive in a fast-moving, high-accountability environment
Comfortable in a sprint as in a strategy session
Energized by a challenger brand mindset and you want to win market share from giants and you know how to build the narrative that makes that possible
Bring good vibes and a collaborative spirit to a growing team

Responsibilities

Define and scale the Freshworks corporate narrative across earned media, executive communications, social channels, influencer programming, content, and emerging LLM/AI search surfaces
Build a clear, differentiated market position that drives Freshworks' perception as the leader in midmarket IT service management and a force multiplier of AI-powered service
Translate complex product and business stories into sharp, accessible narratives that resonate with IT decision-makers, CX leaders, and enterprise buyers
Own the company news calendar and global PR drumbeat that balances quarterly rhythms with the agility to capitalize on breaking news and cultural moments
Lead a modern press office program that earns coverage in Tier 1 business and trade outlets while also driving engagement in niche communities including industry newsletters, podcasts, and LinkedIn groups
Build and execute an influencer strategy that extends Freshworks' reach into credible, community-driven channels
Develop an executive communications engine (including CEO, CPO, CIO, CTO, CMO) that produces consistent, high-quality thought leadership at scale, including social content, bylines, speaking engagements, and earned media moments
Ensure all executive platforms connect to corporate strategy and reinforce Freshworks' core narrative pillars
Bring a forward-looking perspective on how communications is evolving — particularly the growing role of LLMs as a discovery and search layer for B2B buyers
Build a track record of actively shaping how Freshworks appears in AI-generated responses, summaries, and recommendations (i.e., LLM optimization, not just SEO)
Champion the use of AI tools and workflows within the comms function to increase speed, quality, and reach of storytelling
Serve as the communications lead on Freshworks' Escalation Response Team, proactively identifying risk, setting strategy, and driving execution on reactive moments
Monitor global signals (social, press, analyst community) to stay ahead of issues before they escalate
Build a sophisticated measurement framework that tracks not just coverage volume, but message pull-through, audience awareness shifts, and contribution to pipeline and LLM influence
Deliver executive-facing reporting (MBR, QBR) with insights that translate communications activity into business impact
Use data to make real-time pivots in strategy and resource allocation
Lead, develop, and inspire a global team of communications professionals across earned media, executive comms, and social that spans US, APAC, and EMEA
Partner closely with the VP of Brand, Product Marketing, Demand Generation, Investor Relations, and Legal to ensure narrative consistency and coordinated news moments
Build strong relationships with the C-suite to earn trust, gain alignment, and move quickly when it matters