Vice President, Corporate and Product Public Relations (Americas)

ServiceNow•Santa Clara, CA

2d•$279,600 - $475,300

About The Position

ServiceNow is seeking a Vice President of Corporate and Product Public Relations to lead earned media strategy across the Americas, including the United States, Canada, and Latin America. This senior executive role has enterprise-wide accountability for ServiceNow’s external reputation as an AI leader. Reporting to the Chief Communications Officer, the role owns the regional PR agenda across corporate reputation, product storytelling, executive visibility, and crisis and issues management. It leads a team of PR professionals, oversees agency relationships, advances the use of AI tools, and advises executive leadership, including the CEO, on public narrative. The position connects corporate and product communications by linking financial momentum and brand reputation with product innovation and market positioning. It leads integrated regional communications strategy, corporate and financial communications, product and launch communications, executive counsel, media relationships, crisis readiness, and performance measurement. The work spans the Americas and involves close collaboration with Finance, Legal, Product, Marketing, and Sales.

Requirements

15+ years of progressive communications and public relations leadership experience, with significant experience in technology, SaaS, or high-growth enterprise software.
Demonstrated success leading both corporate and product communications and integrating them into a unified regional strategy.
Deep familiarity with the media landscape across the United States, Canada, and Latin America, with cultural fluency.
Experience with financial and earnings communications, M&A, and executive transitions.
Proven crisis communications experience and the ability to act quickly and decisively under pressure.
Bachelor’s degree in Communications, Journalism, or a related field.
Track record of building and scaling high-performing, diverse PR teams in matrixed, global organizations.
Fluency with AI-powered communications tools and experience applying them to improve productivity, content quality, and decision-making.
Ability to influence senior stakeholders and cross-functional partners without direct authority.
Experience managing external agencies and large communications budgets.
Extensive media network across top-tier technology, business, and financial press in the Americas.
Exceptional writing and storytelling ability, including translating complex AI and platform technology into narratives for diverse audiences.
Deep fluency in AI, cloud, and enterprise software trends and the ability to position products in a competitive landscape.
Ability to operate at the executive level while also driving hands-on execution.
Strong business acumen and ability to connect communications strategy to commercial outcomes.
Scenario-planning skills and ability to anticipate reputational risk and act proactively.

Nice To Haves

Advanced degree.

Responsibilities

Own and execute an integrated PR strategy for the Americas, aligning corporate and product narratives across the United States, Canada, and Latin America.
Build and scale a high-performing PR team, setting performance expectations, coaching talent, and fostering accountability and creative excellence.
Use AI tools and emerging technologies to improve communications and establish AI-first team practices.
Manage regional agency relationships, including scope, performance, and budget.
Develop annual operating plans, budgets, and KPIs tied to reputation, share of voice, executive visibility, and business impact.
Lead corporate PR strategy to position ServiceNow as a leader in AI-powered enterprise transformation.
Drive proactive media outreach to technology, business, financial, and general press across the Americas.
Own regional financial communications, including earnings support, investor narrative alignment, and regulatory disclosures, in partnership with Finance and Legal.
Manage issues and crisis communications, maintain regional crisis playbooks, and lead scenario planning.
Develop product PR strategy for ServiceNow workflows, the Now Platform, and AI and GenAI offerings, connecting launches to corporate and market narratives.
Partner with Product, Marketing, and Sales on integrated product launches and go-to-market campaigns.
Translate complex technology into accessible stories for business and technology media.
Develop press materials, messaging frameworks, and content that communicate product value, customer outcomes, and competitive differentiation.
Advise executive leadership on reputation management, narrative positioning, and external communications.
Build public profiles for regional and global leaders through media placements, speaking opportunities, and thought leadership.
Prepare senior executives for media engagements through message development, briefings, and coaching.
Build relationships with editors, reporters, and influencers across technology, business, and industry media in the Americas.
Develop narratives connecting ServiceNow’s corporate vision with product innovation, customer success, and business impact.
Serve as a regional spokesperson when appropriate.
Track, analyze, and report PR performance using data-driven insights to refine strategy and demonstrate business impact.