Vice President, Corporate and Product Public Relations (Americas)

ServiceNow•Santa Clara, CA

5d•Hybrid

About The Position

ServiceNow is seeking a Vice President of Corporate and Product Public Relations to lead all earned media strategy across the Americas (United States, Canada, and Latin America). This senior executive role holds enterprise-wide accountability for ServiceNow's external perception as an AI leader. Reporting to the Chief Communications Officer, this individual will own the PR agenda for corporate reputation, product storytelling, executive visibility, and crisis/issues management in the Americas. The role requires leading a high-performing team, managing agency relationships, driving AI tool utilization, and advising executive leadership, including the CEO, on public narrative. It sits at the intersection of corporate and product communications, connecting financial performance and brand reputation with product innovation and market positioning.

Requirements

15+ years of progressive communications and public relations leadership, with significant experience in technology, SaaS, or high-growth enterprise software.
Demonstrated success leading both corporate and product communications functions, with the ability to integrate them into a unified regional strategy.
Deep familiarity with the Americas media landscape across US, Canada, and Latin American markets; cultural fluency required.
Experience with financial and earnings communications, M&A, and executive transitions.
Proven crisis communications experience with the ability to move quickly and decisively under pressure.
Bachelor's degree required in Communications, Journalism, or a related field.
Demonstrated fluency with AI-powered communications tools and a track record of applying them to improve team productivity, content quality, and decision-making.
Ability to influence senior stakeholders and cross-functional partners without direct authority.
Experience managing external agencies and large communications budgets.
Extensive media network across top-tier technology, business, and financial press in the Americas.
Exceptional writer and storyteller, with the ability to translate complex AI and platform technology into narratives that resonate across audiences.
Deep fluency in AI, cloud, and enterprise software trends, with the ability to position ServiceNow's products in a competitive landscape.
Strong business acumen, with the ability to connect communications strategy to commercial outcomes.
Skilled scenario planner who anticipates reputational risk and acts proactively.

Nice To Haves

Advanced degree preferred.
Leadership Track record of building and scaling high-performing, diverse PR teams in matrixed, global organizations.
Comfortable operating at the executive level while maintaining the ability to roll up sleeves and drive hands-on execution.

Responsibilities

Own and execute the integrated PR strategy for the Americas, aligning corporate and product narratives across US, Canada, and LATAM markets.
Build and scale a high-performing PR team, setting clear performance expectations, coaching talent, and fostering a culture of accountability and creative excellence.
Leverage AI tools and emerging technologies to drive smarter, faster communications and set the standard for how the team works in an AI-first environment.
Manage agency relationships across the region, including scope, performance, and budget.
Develop annual operating plans, budgets, and KPIs tied to reputation, share of voice, executive visibility, and business impact.
Lead development and execution of corporate PR strategy that positions ServiceNow as a market leader in AI-powered enterprise transformation.
Drive proactive media outreach across top-tier technology, business, financial, and general press in the Americas.
Own regional financial communications including earnings support, investor narrative alignment, and regulatory disclosures, in partnership with Finance and Legal.
Manage issues and crisis communications with speed, poise, and rigor; maintain regional crisis playbooks and lead scenario planning.
Build and execute product PR strategy across ServiceNow workflows, the Now Platform, and AI and GenAI offerings, tying product launches to broader corporate and market narratives.
Partner with Product, Marketing, and Sales to drive integrated launch and go-to-market campaigns that maximize coverage and audience engagement.
Translate complex technology into compelling, accessible stories for business and technology media across the region.
Develop press materials, messaging frameworks, and content that clearly articulate product value, customer outcomes, and competitive differentiation.
Earn credibility and trust, and serve as a trusted strategic advisor to the executive leadership team on reputation management, narrative positioning, and external communications.
Build executive public profiles for regional and global leaders through strategic media placements, speaking opportunities, and thought leadership.
Prepare senior executives for media engagements, including message development, briefings, and coaching.
Build and maintain strong relationships with editors, reporters, and influencers across tech, business, and industry media throughout the Americas.
Craft and drive multi-dimensional narratives that connect ServiceNow's corporate vision to product innovation, customer success, and business impact.
Serve as regional spokesperson when appropriate.
Track, analyze, and report on PR performance using data-driven insights to continually refine strategy and demonstrate business impact.