Vice President, Content

Lehigh Valley Public Media•Bethlehem, PA

11h

About The Position

Vice President of Content Reports To: President/CEO JOB SUMMARY: • The VP of Content serves as LVPM’s senior editorial and content executive, with enterprise-wide responsibility for newsroom, production and education functions across digital, broadcast, and live platforms. • This leader will architect, build, and scale a high-performing, integrated content organization, defining staffing structure, workflows, governance frameworks, and long-term resource strategy in alignment with LVPM’s transformation goals and long-term community impact. • The VP of Content ensures all content is clearly defined, responsibly managed, and strategically integrated across platforms, safeguarding public trust while expanding community participation.

Requirements

Demonstrated success leading integrated newsroom operations across digital-first publishing, broadcast production, and live civic programming.
Proven track record in multi-platform storytelling (broadcast, digital, social, live events).
Strong editorial judgment and understanding of audience engagement trends.
Ability to integrate professional and community-created content responsibly or an understanding of participatory media models.
Ten (10) plus years of progressive leadership experience in content strategy, media, journalism, and/or public media.
Experience leading journalism operations
Experience leading multi-format storytelling teams.
Experience designing editorial standards or governance structures.
Ability to lead with vision, inspire teams, and cultivate collaborative partnerships.
Commitment to diversity, equity, inclusion, and representing the full spectrum of community voices.
Unwavering commitment to fair and unbiased content.

Responsibilities

Lead LVPM’s unified civic and storytelling strategy in alignment with the organization’s transformation goals.
Align journalism, storytelling, and community participation within a cohesive content architecture.
Build, mentor and lead a collaborative, high-performing content organization.
Lead strategy and growth of LVPM’s local journalism, ensuring accuracy, independence, and accountability.
Establish and uphold editorial standards consistent with professional journalism.
Prioritize coverage that helps residents understand public decisions, civic life, and local impact.
Expand journalism distribution through newsletters, digital platforms, broadcast integration, and live civic forums.
Oversee development of documentaries, narrative features, cultural coverage, and educational or entertaining storytelling produced by LVPM staff.
Ensure storytelling reflects the full life of the region: arts, culture, history, creativity, education, and lived experience.
Move storytelling across digital platforms and into live experiences to deepen community connection.
Develop and scale LVPM’s community correspondent and youth media initiatives.
Establish clear tiered standards for community storytelling, open submissions, and announcements.
Balance openness and accessibility with credibility and editorial oversight.
Collaborate with education leaders and partners to teach storytelling, ethics, and media literacy.
Serve as the final editorial authority for content classification and standards.
Establish clear risk tiers and review processes aligned with content type.
Regularly assess editorial policies to ensure transparency, clarity, and public confidence.
Use audience insights and data to inform content priorities and distribution strategy across platforms.
Position LVPM as a convener of civic dialogue and cultural connection through journalism and storytelling.
Expand local journalism integration across PBS39, digital platforms and live events.
Collaborate with the Development and Membership team to create content-driven revenue opportunities.
Ensure all content initiatives support sponsor, donor, and membership engagement.
Pursue innovative distribution and partnership models with schools, businesses, and cultural institutions.
Attend and contribute towards team meetings
Contribute to highly collaborative, creative, and high-performing team by serving as a model for partnership, mentorship, and integrity
Use the Team Communication Playbook as you engage with team members
Play to people’s strengths and cover their blind spots without resentment.