Vice President, Content Strategy

Circa - IPG DXTRA • Boston, MA

3d • Onsite

About The Position

Weber Shandwick is seeking a visionary and experienced VP, B2B Content Strategy Lead to serve as a strategic client partner and team leader for one of their largest B2B enterprise accounts. In this role, you will be the senior-most content strategist on the business, responsible for driving the overarching content vision while building and nurturing strong client relationships. You will not only oversee the entire content ecosystem—from social and web to thought leadership and sales enablement—but also lead a dedicated team of content strategists, fostering their professional growth and managing team operations, including billability and resourcing. As a key client-facing leader, you will partner closely with our CX team to deliver an exceptional client experience and proactively identify opportunities to grow the engagement and introduce new, innovative services. An ideal candidate will be passionate about telling strategic and creative stories on deadline and familiar with digital storytelling across earned, owned and paid media.

Requirements

• 7–10 years of content strategy experience, with a strong background in a marketing or communications agency setting.
• Extensive experience leading large-scale, integrated B2B content programs for enterprise-level clients, preferably within the science and technology sectors.
• Proven success in a senior, client-facing role, with demonstrated ability to serve as a trusted strategic advisor and build strong, lasting partnerships.
• Formal experience managing and mentoring a team, with a track record of developing talent and overseeing team responsibilities, including professional growth and utilization.
• A strategic mindset with the ability to identify and pursue opportunities for account growth and the introduction of new service offerings.
• Exceptional leadership and collaboration skills, with experience guiding cross-functional teams and partnering with senior-level clients.
• A deep understanding of B2B content best practices and a versatile portfolio showcasing expertise across a wide array of content channels and formats.

Responsibilities

• Serve as the senior strategic content lead, building and maintaining strong client relationships and acting as a primary strategic partner.
• Lead, mentor, and manage a team of content strategists, overseeing their career development, performance, and day-to-day responsibilities.
• Drive the overall content strategy vision across all workstreams, ensuring it aligns with client business objectives and delivers measurable results.
• Partner with internal teams, including CX and analytics, to ensure a seamless client experience and identify opportunities for strategic growth.
• Provide senior oversight on all major content initiatives, from editorial calendar development to creative execution, ensuring the highest standards of quality.
• Champion B2B content innovation and best practices, bringing new ideas and strategic thinking to both the client and the internal team.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed